Anisha Sharma has joined Aditya Birla New Age Hospitality as Head of Marketing for its newly launched café brand, “in good co.”
Sharma shared the development on LinkedIn, noting that she has spent nearly five months in the role. She described the experience as a steep learning curve, marked by several firsts and rewarding moments.
Prior to joining Aditya Birla New Age Hospitality, Sharma was with Tata CLiQ Fashion, where she most recently served as Senior Brand Manager across Tata CLiQ Fashion and Tata CLiQ Luxury. She brings more than nine years of experience in brand marketing, spanning FMCG and e-commerce.
Her expertise includes consumer insights, brand strategy and storytelling. Earlier in her career, Sharma worked with Diageo India and Nielsen.
Her appointment comes as Aditya Birla New Age Hospitality continues to expand its presence across upscale dining, casual café formats and bespoke culinary experiences.