Gateway To The Media Industry Insights
Dentsu is considering partnerships and possible divestments to revive its struggling international operations, even as its Japan business remains strong with 5.3% organic growth in H1 2024. The overseas arm,…
The Indian Outdoor Advertising Association (IOAA) has urged Finance Minister Nirmala Sitharaman to cut GST on outdoor advertising from 18% to 5%, calling the current rate “excessively high” and burdensome…
Silverpush has introduced AI-driven upgrades to its contextual intelligence platform, Mirrors, designed to make advertising more efficient and performance-driven across YouTube, CTV, TikTok, Meta, and programmatic channels. The update features…
National, 20th August 2025: BharatPe, India’s leading financial services and UPI payments platform, today announced the appointment of Rajesh C as Head of Finance and Himanshu Nazkani as Head of…
Aditya Singh has joined Motilal Oswal Asset Management Company Ltd. (MOAMC) as Lead – Brand & Marketing, marking an important step in his career. Announcing the move on LinkedIn, he…
1) AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? I approach AI in advertising with cautious optimism. Its strengths are undeniable: personalization at scale, rapid execution,…
Nokia has partnered with Netplus, one of India’s fastest-growing ISPs, to deploy 400G routing technology and a software-defined access network (SDAN) platform, enabling high-speed broadband and advanced IPTV services across…
SocialTweebs, a data-driven influencer marketing agency, has partnered with AfterMath Ventures, India’s leading games and esports agency, to accelerate the gaming creator economy with tech-enabled precision and community-driven storytelling. The…
Mythik, a tech-first global entertainment company aiming to be the “Disney from the East,” has appointed Sidharth Kedia as Chief Operating Officer to oversee operations and strategic finance. Kedia brings…
AnyMind Group has integrated Model Context Protocol (MCP) into its influencer marketing platform AnyTag, enabling conversational AI-powered automation for campaign planning, influencer discovery, and performance tracking. With this upgrade, users…
August 20, 2025, India: In a move to strengthen its leadership and accelerate growth, BBH India, part of Publicis Groupe India, has scaled up its core leadership with the appointment…
The Union government is set to introduce the Promotion and Regulation of Online Gaming Bill, 2025, aiming to impose a nationwide ban on money-based online gaming, according to media reports.…
Google has introduced a new Gemini AI-powered audio feature in Google Docs, allowing users to generate and listen to natural-sounding narrations of their documents. Called “Listen to this,” the feature…
Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched ‘Birla Opus Assurance’, India’s first-ever paint assurance program. The initiative promises a free repainting service within a year…
Dentsu India has unveiled the Dentsu Podcast Network (DPN) — the country’s first agency-led podcast network, aimed at helping brands tap into one of the fastest-growing and most intimate storytelling…
IAB Tech Lab has launched the Live Event Ad Playbook and Concurrent Streams API to improve monetization of live-streamed events. Developed with partners like Amazon, FreeWheel, Index Exchange, and NBCUniversal,…
Max Fashion has named actor Siddhant Chaturvedi as its first male brand ambassador, joining Kalki Koechlin and Alaya F. The announcement coincides with the launch of its new campaign, “How…
Sun TV Network has appointed Pavan Kumar Allada as Head of Corporate Strategy, as announced on his LinkedIn profile. With over 10 years of experience, Allada previously worked at Disney…
Lemma has expanded its programmatic digital out-of-home (DOOH) network to over 3.5 million screens worldwide, reinforcing its position as a global adtech leader. Founded to digitize India’s OOH landscape, the…
District by Zomato has partnered with HSBC India in a long-term deal to reshape India’s urban cultural scene. As the exclusive banking partner, HSBC will be integrated into District’s calendar…
L’Oréal Paris has launched a new edition of its global Lessons of Worth series with Aishwarya Rai Bachchan, reinforcing its iconic message Because I’m Worth It. In the digital film,…
Carat has renewed its media buying mandate with Vodafone Group for another three years across EMEA, marking its third consecutive win and extending the partnership into its seventh year. The…
WPP Media has won Mastercard’s global media account, valued at around US\$180 million, in one of the year’s biggest account shifts. The move ends Mastercard’s 10-year association with Dentsu’s Carat,…
MY FM, the radio arm of Dainik Bhaskar Group, has secured licenses for 14 new cities in the MIB’s Batch III Phase III auction, expanding its network from 30 to…
JioStar has launched its high-voltage campaign for Season 12 of the Pro Kabaddi League with the film “Ghus Kar Maarenge” featuring Rana Daggubati. Released in Hindi, Tamil, and Telugu, the…
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has entered the fast-growing healthy functional beverages market by acquiring a majority stake in a joint venture with Naturedge…
Art-E Mediatech, a leading creative, media, and MarTech agency, has won the full creative mandate for lifestyle tech brand Dylect after a multi-agency pitch. The scope covers end-to-end marketing, including…
Nissan India has launched “The Boldest Black” campaign to showcase the Magnite Kuro Edition, conceptualized by Nissan United — a collaboration of TBWA\India and OMD India. The campaign highlights the…
22feet Tribal Worldwide has appointed Anvita Arora as Vice President & Head of Mumbai and Shyam Nair as Executive Creative Director, marking their return to the agency after successful stints…
Saint Lucia Kings have renewed their partnership with FREEMANS Tools for the 13th season of the Caribbean Premier League (CPL) 2025. FREEMANS, a leading Indian measuring tools manufacturer, will continue…