AI in Advertising: Superpower or Industry’s Slow poison?
AI in Advertising: Superpower for Growth or Industry’s Slow poison? Definitely not a poison at all. It’s a great opportunity for us to leverage this. And there’s nothing to worry…
Policybazaar rolls out new campaign showcasing real-life claim support.
Policybazaar has launched a new brand campaign highlighting the real impact of insurance through powerful testimonials from families who received support during medical emergencies or loss. The emotionally driven films…
Deepak Kumar Jha named Executive Editor of The Pioneer.
The Pioneer has named veteran journalist Deepak Kumar Jha as its new Executive Editor. With 21 years of experience, much of it at The Pioneer, Jha steps into the role…
Aurionpro names Sachin Salian as Chief Marketing Officer.
Aurionpro Solutions has appointed Sachin Salian as its Chief Marketing Officer. With over 20 years of experience in strategic marketing and digital transformation, Sachin will lead global marketing efforts, including…
Tilt names Subbaraju Alluri CEO for SEA.
Integrated creative agency Tilt, part of HM International Holdings, has named Subbaraju Alluri as Chief Executive Officer for Southeast Asia. With over 20 years of experience in marketing and communications…
Vishal Chinchankar has stepped down as CEO of Madison Digital and Alpha.
Vishal Chinchankar has stepped down as CEO of Madison Digital and Alpha. With a career spanning roles at The Indian Express, Mindshare, Reliance Digital TV, and WPP’s Prodigi, his exit…
𝐋𝐞𝐧𝐨𝐯𝐨 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐧𝐞𝐰 𝐋𝐞𝐠𝐢𝐨𝐧 𝐚𝐝 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐠𝐚𝐦𝐞𝐫𝐬 𝐢𝐧 𝟏𝟖𝟎 𝐦𝐚𝐫𝐤𝐞𝐭𝐬.
Lenovo Legion has unveiled its new global campaign, “Always Get Back Up,” targeting gamers in 180 markets. Departing from typical victory-driven ads, the 45-second hero film embraces gaming’s hard truth:…
N Venu named MD of Hitachi India.
Hitachi India has appointed N Venu as Managing Director, adding to his roles as MD & CEO of Hitachi Energy India and South Asia Region Head. His appointment follows Bharat…
Instamart names Ankit Jain SVP of Operations.
Instamart has named Ankit Jain as Senior Vice President of Operations, where he will oversee supply chain, dark store operations, delivery, and network expansion. Jain brings over 20 years of…
Niva Bupa appoints Nimish Agrawal to head Digital Unit, retains CMO role.
Niva Bupa Health Insurance has elevated Nimish Agrawal to a dual role as Director of the Digital Business Unit and Chief Marketing Officer (CMO). In addition to overseeing brand, media,…
Disney+ launches perks program for subscribers.
Disney+ has introduced a new always-on “Perks” program in the U.S. to reward subscribers with exclusive benefits like sweepstakes, discounts, and trials. Perks include chances to win tickets to the…
Unicommerce names Abhishek Mangaraj as Sr. Director – Customer Success and Divya Sharma as Marketing Director.
Unicommerce eSolutions Limited has strengthened its leadership with the appointment of Abhishek Mangaraj as Senior Director – Customer Success and Divya Sharma as Director – Marketing. Abhishek, formerly VP at…
AI in Advertising: Superpower or Industry’s Slow poison?
AI in Advertising: Superpower for Growth or Industry’s Slow poison? No, no not slow poison at all. I think it’s going to help the advertising industry immensely. Complemented with human…
SW Network Retains Creative and Digital Mandate for Nexus Select Citywalk, Delhi
SW Network, an independent integrated advertising agency, has renewed its mandate for Nexus Select Citywalk, Delhi’s premier lifestyle and shopping destination. This marks the fifth consecutive year of collaboration between…
Flipkart Minutes rolls out a witty campaign with a ‘3 Idiots’ twist
Flipkart has launched a new TV and digital campaign for its quick commerce service, Flipkart Minutes, promoting the delivery of fresh vegetables starting at ₹9, delivered in just 10 minutes.…
WPP Media launches as fully integrated, AI-powered media company.
WPP has unveiled a major strategic shift with the launch of WPP Media, a new global media company powered by artificial intelligence. This marks a significant transformation in the advertising…
McCann promotes Sambit Mohanty to EVP & Creative Head, Bangalore.
McCann has promoted Sambit Mohanty to Executive Vice President and Creative Head of its Bangalore office, effective next month. In his expanded role, Sambit will lead both business and creative…
Britannia Good Day Chunkies launches EatHappens campaign.
Britannia has introduced its new Good Day Chunkies range in two flavors—Divine Chocochip and Tropical Coconut—with the playful #EatHappens campaign. Created by McCann Worldgroup, the campaign brings the cookies to…
Experience Commerce Wins Social and Media Mandate for Tropical Agrosystem
Mumbai, May 28, 2025 – Experience Commerce (EC), a leading full-service digital agency and part of the Cheil SWA Group, has announced its win of the comprehensive digital and media…
Coca-Cola India Foundation sets up community water ATMs in Ayodhya.
Anandana, the Coca-Cola India Foundation, in partnership with SM Sehgal Foundation and Ayodhya Nagar Nigam, has installed community Water ATMs at key locations in Ayodhya to improve public access to…
Nat Habit names Kushal Gupta Chief Retail Officer.
Nat Habit has appointed Kushal Gupta as its Chief Retail Officer to spearhead its offline expansion and revenue growth strategy. With over 20 years of FMCG experience at companies like…
NEWME launches Zip, promising 60-minute delivery for fast fashion.
Fashion-tech brand NEWME has introduced NEWME Zip, a 60-minute delivery service for fashion orders in Bengaluru, following a successful 90-minute pilot in Delhi-NCR. Aimed at Gen Z consumers, the service…
Nestlé buys minority stake in Indian pet food brand Drools.
Nestlé S.A. has made its first direct investment in an Indian brand by acquiring a minority stake in Drools Pet Food, a recently minted unicorn in the pet care sector.…
Zeel redefines rainwear with stylish new campaign.
Zeel Climate Clothing has launched a stylish digital campaign just in time for monsoon season, transforming functional rainwear into a fashion statement. The ad features a dynamic city chase that…
Smile Group launches healthtech venture, names Gagandeep Singh Bedi as Managing Partner.
Smile Group has launched a Healthtech Venture Builder to tap into the rapidly growing healthcare sector, appointing industry veteran Gagandeep Singh Bedi as Managing Partner. With over 25 years of…
𝐈𝐧𝐝𝐢𝐚 𝐁𝐞𝐜𝐨𝐦𝐞𝐬 4𝐭𝐡 𝐋𝐚𝐫𝐠𝐞𝐬𝐭 𝐄𝐜𝐨𝐧𝐨𝐦𝐲, 𝐎𝐯𝐞𝐫𝐭𝐚𝐤𝐞𝐬 𝐉𝐚𝐩𝐚𝐧 – 𝐈𝐬 𝐎𝐮𝐫 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐁𝐢𝐠 𝐄𝐧𝐨𝐮𝐠𝐡?
India has surged ahead of Japan to become the 4th largest economy globally, as reported by the IMF. But as the nation’s economic engine accelerates, is Indian advertising keeping pace…
Asian Paints reunites comedy duo Krushna & Kiku in a ‘batwara’ ad.
Asian Paints has launched a new ad campaign featuring popular comedy duo Krushna Abhishek and Kiku Sharda in their first-ever commercial collaboration. Playing bickering brothers dividing their ancestral home, the…
POCO India names Ken Sekhar as Marketing Head.
POCO India, a smartphone brand under Xiaomi, has appointed Ken Sekhar as its new Head of Marketing. Prior to this, Ken served as Senior Vice President and Head of Marketing…
Day 2 – Wrap Up Igniting Creativity: Day 2 Highlights from Goafest 2025
May 22, 2025; National: The second half of Day 2 proceeded with an engaging session titled ‘WTF is Creative Leadership Now?’ under the theme “IGNITE THE NEW” powered by SUN…
Mika Singh Sets Goafest 2025 Ablaze with Power-Packed Inaugural Performance
Goafest 2025 roared to life with a high-energy performance by Bollywood’s beloved singer Mika Singh, who brought the house down at the festival’s grand inaugurationDespite pre-monsoon showers, the evening was…