Gurgaon, India – May 2026: Digital ShoutOuts Media, a digital innovation and advertising intelligence company, has announced the launch of AQI (Attention Qualified Impressions), a proprietary attention intelligence framework developed under Audience Base-AI Powered Audience Intelligence Platform. The launch marks the company’s entry into attention-based advertising measurement, an emerging category focused on evaluating the quality of ad exposure beyond traditional impression metrics.
AQI is designed to help brands, agencies and advertisers better understand how users engage with digital advertising environments by analysing multiple real-time attention and engagement signals. The framework evaluates a combination of proprietary parameters ranging from scroll velocity behaviour to human interaction signals and from screen exposure stability to real engagement continuity signals.
Commenting on the launch, Founder & CEO Ashish Kulshrestha said:
“Digital advertising has optimized heavily around delivery and scale for years, but attention remains one of the most important indicators of advertising effectiveness. With AQI, we are building a framework focused on understanding exposure quality and meaningful engagement in a more intelligent way.
Attention Qualified Impression will initially be integrated within the Audience Base ecosystem, with future expansion planned across broader media intelligence and programmatic advertising environments. At a time when the advertising industry is rapidly evolving through AI and real-time intelligence systems, Digital ShoutOuts believes the future of attention measurement lies in scalable, privacy-conscious, and technology-driven frameworks built for modern digital environments.”
About Digital ShoutOuts
Digital ShoutOuts is a digital innovation and advertising intelligence company focused on building advanced platforms and solutions across media planning, audience intelligence, creative technology, and conversational brand experiences.
Audience Base Profile:- https://www.linkedin.com/company/audience-base
Company Profile- https://www.linkedin.com/company/digital-shoutouts-media/
Ashish Kulshrestha CEO- https://www.linkedin.com/in/ashish-kulshrestha-b0a4992a/