FCB Ulka, part of FCB Group India, has announced the appointment of Ajay Ravindran as its National Planning Director. Ajay brings extensive experience in brand strategy, having worked across various domains, including advertising, social media, content, media planning, and market research. His expertise in new-age planning combines storytelling, social media culture, and technology. Previously, as the head of brand marketing at Razorpay, he led numerous successful campaigns that integrated creativity and technology, while also working with notable brands like Unilever, Britannia, and Vodafone-Idea. A multi-time EFFIE award winner, Ajay has distinguished himself in planning roles at agencies such as Ogilvy and Grey.
Kulvinder Ahluwalia, CEO of FCB Ulka, expressed enthusiasm about Ajay’s appointment, highlighting his creative and strategic insights as key to enhancing the agency’s capabilities. Ajay shared his vision for brand marketing, emphasizing the importance of uncovering growth opportunities through technology and data. He noted the appealing client roster and strong relationships at FCB Ulka, stating his eagerness to start and contribute to the agency’s success.