iProspect India has secured the digital media mandate for ARDEX ENDURA, a leading brand in construction chemicals, following a competitive pitch. Operating from Mumbai and Bengaluru, iProspect will lead ARDEX ENDURA’s digital transformation, focusing on social media, content development, SEO, and a website overhaul to boost brand awareness, trust, and community engagement.
The agency aims to enhance ARDEX ENDURA’s digital presence using data-driven insights and creative strategies, positioning the brand for market leadership by 2030.
Vinod Thadani, CEO of iProspect India, expressed enthusiasm for the partnership, highlighting their commitment to impactful growth through innovative digital strategies. Anita Kotwani, CEO of Media, South Asia, emphasized the strategic significance of the collaboration, aiming to elevate ARDEX ENDURA’s digital presence. Gopinath Krishnan, Managing Director of ARDEX ENDURA, also expressed excitement about the partnership and its potential to strengthen customer connections.