TRIOOH debuts with a high-impact campaign across cities
TRIOOH, a new-age out-of-home (OOH) advertising agency, made its debut with a high-impact 16-day campaign for a leading messenger app. Rolled out across 150+ prime sites in major Indian cities…
JSW MG Motor India’s Ganesh Chaturthi film highlights cars as part of family traditions.
JSW MG Motor India has released a Ganesh Chaturthi digital film that highlights how cars become part of family traditions. Set in an MG showroom, the story follows a family…
Hyphen rolls out new ABSLI campaign with Farhan Akhtar.
Aditya Birla Sun Life Insurance (ABSLI) has launched its new campaign “Ye Akela hi Kaafi hai” to promote the ABSLI Super Term Plan, featuring Farhan Akhtar. Positioned as a single,…
JSW MG Motor India signs Pulkit Samrat & Varun Sharma for ‘EV Sahi Hai’ campaign.
JSW MG Motor India has launched the second phase of its ‘EV Sahi Hai’ campaign, featuring Pulkit Samrat and Varun Sharma of Fukrey fame. Using humour and creative storytelling, the…
This Onam, Asianet Introduces ‘Poopaattu’ – A Flower Song Created Using Bio-Sonification Technology
Mumbai, 26 August, 2025: Asianet, Kerala’s leading general entertainment channel has announced the launch of the world’s first Poopaattu (Flower Song) for Onam, developed using bio-sonification technology. The initiative, part…
Peter England celebrates Onam with Gen Z rap anthem ft. The Imbachi.
Peter England is celebrating Onam with a youth-focused campaign featuring a rap anthem by Kerala artist The Imbachi. The track blends traditional festive rhythms with hip-hop, aiming to connect with…
Sony Sports Network launches #RagRagMeinBharat Asia Cup 2025 campaign with Virender Sehwag.
Sony Sports Network, official broadcaster of the Asia Cup 2025, has launched its new campaign #RagRagMeinBharat featuring cricket legend Virender Sehwag. The campaign film highlights cricket’s power to unite India…
Varun Dhawan unveils Too Yumm!’s anti-hangover chips.
Too Yumm! has launched Party Harder Chips, the world’s first anti-hangover chips, inspired by Livitup supplements. Infused with turmeric, ginger, black pepper, and green tea antioxidants, the chips combine bold…
Summercool Appliances signs Ajay Devgn as brand ambassador.
Summercool Home Appliances has signed Bollywood actor Ajay Devgn as its brand ambassador for two years. He will promote the company’s cooler range along with its upcoming refrigerator and air…
Birla Opus Paints’ new digital film on Ganesh Chaturthi captures the joy of welcoming Bappa home
Mumbai; 21st August 2025: Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, marks this Ganesh Chaturthi with the launch of its new digital film. Rooted in the brand’s…
Birla Opus Paints launches India’s first paint promise with Vicky and Rashmika.
Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched ‘Birla Opus Assurance’, India’s first-ever paint assurance program. The initiative promises a free repainting service within a year…
Siddhant Chaturvedi becomes Max Fashion’s first male brand ambassador.
Max Fashion has named actor Siddhant Chaturvedi as its first male brand ambassador, joining Kalki Koechlin and Alaya F. The announcement coincides with the launch of its new campaign, “How…
Aishwarya Rai Bachchan champions self-worth in L’Oréal Paris campaign.
L’Oréal Paris has launched a new edition of its global Lessons of Worth series with Aishwarya Rai Bachchan, reinforcing its iconic message Because I’m Worth It. In the digital film,…
Rana Daggubati leads JioStar’s Pro Kabaddi campaign, ‘Ghus Kar Maarenge’.
JioStar has launched its high-voltage campaign for Season 12 of the Pro Kabaddi League with the film “Ghus Kar Maarenge” featuring Rana Daggubati. Released in Hindi, Tamil, and Telugu, the…
Nissan Magnite Kuro Edition stars in TBWA\India, OMD India campaign.
Nissan India has launched “The Boldest Black” campaign to showcase the Magnite Kuro Edition, conceptualized by Nissan United — a collaboration of TBWA\India and OMD India. The campaign highlights the…
Godrej Enterprises Group celebrates Independence Day with ‘What Independence Unlocks Today’ film.
Godrej Enterprises Group marked Independence Day with its digital film What Independence Unlocks Today, celebrating independence as an evolving journey that unlocks opportunities, empowers people, and shapes India’s future. The…
Mia By Tanishq Celebrates The Hands Behind Its Craft In Its Independence Day Campaign
Mumbai/Bengaluru, INDIA: Mia by Tanishq, one of India’s leading fine jewellery brands, marks this Independence Day with a heartfelt tribute to the people behind its jewellery. The result, conceptualized by…
Bandhan MF and Grey India launch ‘Freedom at 19:47’ financial independence campaign.
Bandhan Mutual Fund, in collaboration with Grey India, has launched Freedom at 19:47, a campaign turning 7:47 PM into a symbolic daily reminder to invest and work towards financial independence.…
Mankind Pharma launches Amitabh Bachchan-led organ donation awareness campaign.
Mankind Pharma marked World Organ Donation Day with its Live Beyond Your Life campaign, featuring Amitabh Bachchan, to address India’s critically low organ donation rates—less than 1% of every 10…
MILKMAID Launches New TVC; Serves Up the ‘Yummazing’ Joy of Homemade Desserts
Mumbai, 14 August, 2025: Nestlé MILKMAID, a name that has defined sweetness in Indian homes now for 113 years, has launched its latest TVC celebrating the joy of preparing desserts…
Cheil X rolls out ‘EV Sahi Hai’ campaign for JSW MG Motor India.
Cheil X has launched EV Sahi Hai, a new campaign for JSW MG Motor India aimed at boosting consumer confidence in electric vehicles. Inspired by the Mutual Fund Sahi Hai…
This Independence Day, boAt’s Rock In India campaign launches The Ultimate Attention Crash Course to highlight their Make In India initiative
13th August 2025, New Delhi: This Independence Day, boAt, India’s number one audio and wearables brand, rocks the occasion with its latest campaign, Rock in India, by humorously taking a…
SBI General Insurance honours India’s growth with its film #TributeToIndia.
SBI General Insurance is celebrating Independence Day with #TributeToIndia, a unique sonic rendition of the national anthem crafted in collaboration with music composer Sneha Khanwalkar. The campaign captures India’s remarkable…
Furlenco ad captures journey from first home to full circle
Furniture and lifestyle brand Furlenco has launched its ‘Feel at Home’ campaign, starring Abhay Deol and Isha Talwar, to highlight the role of rental furniture in modern living. Conceptualised by…
Center Fresh launches ‘Dimaag Pe Rakhe Lagaam’ campaign to calm your mind
Perfetti Van Melle India’s Center Fresh has rolled out a new campaign inspired by its India Overthinking Report with YouGov, revealing that 81% of people spend over three hours a…
Flam launches UAE’s first mixed reality campaign for Nothing Phone (3)
In a bid to stand out in the crowded smartphone market, India-based mixed reality firm Flam has teamed up with Nothing Phones to launch a first-of-its-kind print-to-AR campaign in the…
Pritam Electricals Illuminates Kolkata with Bold OOH Campaign: “Switch On the Good Times”
Kolkata, West Bengal – Pritam Electricals – A Babli Bhai Creation, a household name in premium home electrical solutions, has launched an eye-catching Out-of-Home (OOH) campaign that’s lighting up the…
Alt’s new campaign with World Chess Champion Gukesh promotes portfolio diversification via alternative investments.
Bengaluru, August 07th 2025: Alt, India’s leading platform for alternative investments, has rolled out its latest digital-first brand campaign, ‘Zugzwang-Proof Your Portfolio’, featuring the youngest world chess champion Gukesh D.…
This Raksha Bandhan, Réal celebrates silent support and sibling love.
Réal, Dabur India’s leading fruit juice brand, has launched a heartfelt Raksha Bandhan campaign titled “Bin Bole Jo Saath Nibhaye, Woh Rishta Réal Kehlaye.” The campaign celebrates the unspoken bond…
Sweet Truth Celebrates Sibling Love with #ABondSoSweet This Raksha Bandhan
Mumbai, 6th August 2025: This Raksha Bandhan, Sweet Truth — the much-loved dessert brand from Rebel Foods — is dishing out more than just delicious treats. With their exciting new…