Croma has launched a new campaign, ‘Ghar Banta Hai Croma Se’, highlighting how electronics and appliances become part of everyday family moments and milestones as consumers build their homes.
The campaign follows a young couple across three digital films, capturing different stages of their journey and showing how appliance choices become intertwined with everyday experiences, celebrations and the creation of a new home.
The campaign will run across digital, OTT and social media, along with on-ground activations. Select Croma stores will also feature washing-machine-inspired installations to extend the campaign experience beyond digital platforms.
As part of the campaign, Croma is also offering special deals and curated product packages designed to simplify appliance selection for consumers setting up their homes.
Amit Agarwal, Chief Marketing Officer, Croma, said the brand has, over its 20-year journey, become part of millions of Indian households and witnessed how technology integrates into everyday family life. He added that the campaign reflects Croma’s purpose of simplifying electronics ownership while helping consumers create homes centred around comfort, connection and memorable experiences.
According to Croma, ‘Ghar Banta Hai Croma Se’ represents its largest investment in a video-led narrative to date, bringing together storytelling, digital content, retail experiences and promotional offers to strengthen its connection with consumers.