Smita Basu Roy has joined PepsiCo as Head of Communications for India and South Asia, taking on responsibility for the company’s communication functions across the region.
In her new role, Basu Roy will lead Corporate Communications, Digital Communications, Corporate Branding and Internal Communications. Her mandate will include overseeing digital communication initiatives across the company’s web and social media platforms, alongside strengthening corporate brand communication and internal engagement.
Basu Roy joins PepsiCo from Godrej Enterprises Group, where she was heading Communications. During her tenure, she was responsible for driving the company’s communication efforts and strengthening its corporate communication agenda.
Prior to her role at Godrej Enterprises Group, Basu Roy headed Corporate Communications at Voltas Limited, adding to her experience across corporate communication and brand reputation functions.
Her move to PepsiCo brings together her experience across corporate communications, digital platforms, branding and internal communication, as she takes on the leadership of communications for one of the company’s key markets in India and South Asia.