Gurgaon, India – September 16, 2026: Digital ShoutOuts Media, a leading digital innovation and advertising intelligence company, has announced the launch of Audience Base AI Ads, an India-built platform designed to help brands plan, activate, manage and measure advertising across emerging AI-powered advertising environments. As more AI platforms introduce advertising and monetisation opportunities, Audience Base AI Ads aims to bring these environments together within a unified campaign-management and measurement platform.
The launch comes at a time when the way people discover brands and products is beginning to change. Consumers are increasingly using AI platforms to ask questions, research products, compare alternatives and seek recommendations rather than relying only on traditional keyword-based search. Audience Base AI Ads has been developed for this emerging advertising environment, bringing together campaign planning, intent and contextual intelligence, creative workflows, activation, performance reporting, conversion measurement, first-party audience capabilities and spend oversight within one system.
Rather than building the platform around a single advertising channel, Digital ShoutOuts Media sees Audience Base AI Ads as an infrastructure layer for the broader AI advertising ecosystem. As AI platforms begin monetising their growing consumer audiences, advertisers are likely to encounter a new set of media environments alongside search, social, programmatic and commerce media. Audience Base aims to provide brands and agencies with a common platform from which these emerging opportunities can be planned, activated and measured.
During initial testing across advertiser campaigns, Audience Base AI Ads recorded CTR above 3% from day one, along with encouraging conversion activity and strong engagement quality. The early response indicates that users engaging through conversational environments often arrive with clearer intent because they are actively researching, comparing alternatives or preparing to act. This creates an opportunity for brands to engage consumers closer to the point of consideration and decision-making.
Ashish Kulshrestha, Founder of Digital ShoutOuts Media, said: “AI is rapidly becoming another important layer in how people discover information, research products and make decisions. Advertising is now beginning to become part of that ecosystem as well. We built Audience Base AI Ads with a broader vision to create a unified platform where brands can plan, activate and measure advertising across the emerging AI ecosystem as it continues to evolve.”
He added: “Our early campaign experience has strengthened our belief that conversational advertising can become an important performance channel because brands have an opportunity to engage consumers while they are actively researching, comparing and deciding.”
Digital ShoutOuts Media plans to continue expanding Audience Base AI Ads across campaign automation, contextual and intent planning, creative workflows, conversion optimisation, first-party audience activation and consolidated AI advertising measurement. As the AI advertising market develops, the company will evaluate additional advertising environments and add them to Audience Base AI Ads as those platforms introduce monetisation opportunities and make their advertising capabilities available.
About Audience Base
Audience Base is an AI-powered advertising intelligence and campaign-management platform developed by Digital ShoutOuts Media. It brings together audience discovery, intent and contextual planning, campaign activation, creative workflows, first-party data and performance measurement across digital and emerging AI-powered advertising environments.
About Digital ShoutOuts Media
Digital ShoutOuts Media is an India-based digital innovation and advertising intelligence company focused on building advanced platforms and solutions across media planning, audience insights, advertising technology, creative innovation and conversational brand experiences.