RANNR, the sports and athleisure footwear brand from the House of Lehar, Lehar Footwears Limited, has appointed actor Rajkummar Rao as its brand ambassador as the brand looks to expand its presence across India’s growing footwear market.
Built on Lehar Footwears Limited’s decades of footwear manufacturing experience, RANNR caters to consumers looking for a combination of style, comfort, performance and value. Its portfolio spans sports, running, walking and lifestyle footwear, with products available across direct-to-consumer, e-commerce and offline channels.
As part of the association, Rajkummar Rao will feature in RANNR’s upcoming brand campaigns and consumer communication across digital, e-commerce, retail, print and outdoor.
The partnership is built around RANNR’s philosophy of “Power in Every Step”, with Rajkummar’s career and individual approach being used to reinforce the brand’s focus on individuality and finding one’s own path.
Raj Kumar Agarwal, Chairman, Lehar Footwears Limited, said Rajkummar’s journey, talent and perseverance align with the values RANNR wants to represent as it builds the brand for Indian consumers.
Rajkummar Rao, Brand Ambassador, RANNR, said the idea of taking the first step and continuing forward in one’s own way resonates with him, adding that he is excited to be part of the young Indian brand’s journey.
The association comes as RANNR expands across India’s sports, athleisure and closed-footwear segments, leveraging Lehar Footwears Limited’s established manufacturing and distribution network.