Garage Worldwide has appointed Siddharth Shah as Executive Creative Director. Based in Mumbai, Shah will lead the agency’s creative output, bringing experience across some of India’s prominent advertising and creative agencies. His appointment is expected to strengthen the agency’s creative leadership as it continues to build its presence in the evolving brand and communications landscape.
Shah has worked with several leading agencies, including FCB Ulka, BBH, Spring Marketing Capital, Wondrlab and Tilt Brand Solutions. He was also part of the founding team at Spring Marketing Capital, contributing to the agency’s early journey. Over the course of his career, he has worked across a diverse portfolio of brands spanning food and beverage, technology, entertainment, mobility, financial services and consumer businesses.
His brand experience includes KFC, Uber, Pepsi, Netflix, Dream11, Ather, BHIM UPI, Tata AIG, Urban Company, Hotstar, Emirates, Triumph Motorcycles and UltraTech Cement. This exposure across multiple categories and brands adds to his experience in developing creative ideas and communication strategies for varied audiences.
Commenting on the appointment, Mithila Saraf, Partner, Garage Worldwide, said Shah has a distinctive ability to identify compelling ideas and translate them into effective creative work. She added that Garage was built with the ambition of being a new-age agency for new-age brands, and described Shah as the creative leader suited to support that vision.
Speaking about joining the agency, Siddharth Shah said Garage has the energy and openness required for ideas to take shape. He expressed his ambition to create work that audiences actively choose to watch and discuss, adding that the agency would focus on producing distinctive and engaging creative output.
With Shah taking on the role of Executive Creative Director, Garage Worldwide aims to further strengthen its creative capabilities and deliver work that connects with contemporary brands and audiences. His experience across established agencies, emerging businesses and a wide range of client categories adds another dimension to the agency’s creative leadership.