The Trade Desk has partnered with quick commerce platform Zepto to link digital ad campaigns with real-time sales insights, enhancing targeting precision and campaign measurement. Marketers using The Trade Desk can now access data from Zepto’s 60 million monthly users across 80+ Indian cities, allowing them to directly measure and optimize ad performance based on actual sales.
This integration enables brands to reach Zepto audiences across the open internet, including CTV, OTT, and music streaming platforms—moving beyond retailer-only ad environments. The partnership supports a privacy-conscious, data-driven approach, helping brands improve ROI by connecting media spend to tangible business outcomes.
Zepto’s rich first-party data spans high-intent segments like grocery, wellness, electronics, and more, offering marketers valuable insights in a volatile market.