HDFC Life has launched a new region-focused campaign targeting West Bengal and Odisha, featuring popular Bengali actor Abir Chatterjee. With the message “Enjoy today while planning for your family’s tomorrow,” the campaign encourages financial preparedness while resonating with the aspirations of Eastern Indian audiences.
Building on the success of its earlier South India-focused efforts, HDFC Life continues its strategy of using culturally tailored communication to deepen regional engagement. Insights from the East show that lifestyle improvement is a key financial goal, which the campaign addresses by highlighting the importance of planning for the future without compromising present joys.
The campaign, developed by Leo Burnett, will run across TV, digital, and outdoor platforms.