PUMA has appointed Andreas Hubert as Chief Operating Officer, effective September 1, 2025. He will join the Management Board, now comprising five members. As COO, Hubert will oversee Global Sourcing Operations, Sustainability, Product Development, IT, and Logistics—functions previously split across other executive roles. Formerly CIO at Adidas, Hubert brings over two decades of experience in IT, sourcing, and supply chain. CEO Arthur Hoeld praised his strategic and operational expertise, while Hubert expressed his commitment to strengthening PUMA’s global operations and digital transformation.