Colgate-Palmolive has introduced a refreshed corporate identity featuring a new logo, vibrant colour palette, and the tagline “Make More Smiles.” The updated logo includes a subtle smile between the “C” and “P,” symbolising optimism and the brand’s mission to create a healthier future for people, pets, and the planet.
The redesign blends the company’s legacy with a modern visual system suited for the digital era. It aims to reinforce brand cohesion and inspire employees globally to drive impact through innovation, community, and care.