Kay Beauty, co-founded by Katrina Kaif and Nykaa, made its UK debut on September 3, exclusively at Space NK stores and online. The launch saw an overwhelming response, with “Kay Beauty” ranking #1 in Space NK’s organic search and early sales surpassing forecasts by double digits. Customers are purchasing an average of 3.4 units per basket.
The lip category leads demand, with Hydra Creme Lipstick emerging as a bestseller, alongside strong performance from the Kajal Eyeliner Duo, Matte Liquid Lipstick, Hydrating Foundation, and Eyeshadow Palettes.
Founded in 2019, Kay Beauty stands on the pillars of performance, care, and inclusivity. Its UK entry marks a milestone as the first India-founded brand at Space NK, bringing modern Indian beauty to the global stage. Nykaa sees this success as part of its larger mission to build Indian brands with global recognition and impact.