foundit, the jobs and talent platform, has launched its new brand film “Boss Aaj Kal” featuring cricketer Jasprit Bumrah. The film uses humor to show how access to the right opportunities empowers employees and reshapes how bosses engage with them.
The campaign reflects foundit’s mission of helping professionals navigate a fast-changing job market with AI-powered tools and personalised recommendations. Bumrah, known for his precision and speed, embodies the brand’s values of focus and timely delivery.
Building on his role as brand ambassador, the film continues foundit’s journey since its rebrand from Monster in 2022, positioning the platform as a modern career partner across Asia and the Middle East.