Marico has launched a new Kaya campaign with brand ambassador Fatima Sana Shaikh, urging consumers to move past beauty fads and trust science-backed skincare.
In the films, Fatima promotes Kaya’s dermatologist-developed solutions, spotlighting the new Gluta Glow Face Serum with eight actives, including glutathione, for instant radiance.
Backed by over two decades of expertise and a 75+ product range across skin, hair, and body care, Kaya reinforces its position as a knowledge-driven beauty brand. The campaign, created by Ronin Labs, will run across digital platforms.