Online travel brand Goibibo has launched a new digital campaign featuring Rishabh Pant and Navjot Singh Sidhu in a playful face-off celebrating its promise of great hotels at great prices.
Blending humour, cricket banter, and Indian flair, the campaign showcases the duo’s natural chemistry—Sidhu’s witty one-liners meet Pant’s spontaneous charm—to highlight Goibibo’s affordable, top-rated stays.
Raj Rishi Singh, CMO at Goibibo, said the campaign “blends cricket, culture, and comedy to show that great hotel experiences don’t need to cost a lot.”
Conceptualised by Restless@MagicCircle, Creative Director Rishabh Kapoor described it as a mix of “Sidhuism and Rishabhpanti”, creating a unique “commentator-verse” where shayari meets sarcasm.
With this campaign, Goibibo continues positioning itself as a fun, accessible, and truly Indian travel brand.