Eveready, India’s leading battery and flashlight brand, has appointed The Minimalist as its digital agency of record.
The partnership aims to blend Eveready’s century-old legacy of trust and innovation with The Minimalist’s modern digital creativity, driving bold campaigns, cultural storytelling, and influencer-led engagement to connect with younger audiences.
According to Eveready CEO Anirban Banerjee, the collaboration will strengthen the brand’s digital presence and consumer engagement, while Co-founder Sahil Vaidya of The Minimalist emphasized crafting insight-driven, culturally rooted campaigns.
As Eveready expands its footprint in the fast-evolving home and quick-commerce segments, this partnership marks a key step in reenergizing its digital narrative for the modern era.