Carlsberg India has launched the ‘Live The Miracle’ campaign to mark 20 years of Liverpool FC’s iconic 2005 Champions League comeback. The campaign celebrates the “Miracle of Istanbul” with limited-edition Carlsberg Smooth cans, exclusive fan experiences, and rewards.
The special can, blending Liverpool red with Carlsberg green and key match time stamps, will be available across Maharashtra, Karnataka, and Goa. Fans can also play an online game to win Carlsberg x Liverpool FC merchandise, attend screenings with club legends, or win a trip to Anfield.
Partha Jha, VP – Marketing at Carlsberg India, said the campaign celebrates hope and passion, giving Indian fans immersive experiences that bring the spirit of 2005 to life.