Havas Media Network India has won the integrated media mandate for Aakash Educational Services Limited following a multi-agency pitch. The account will be jointly managed by PivotRoots and Arena Media.
As part of the mandate, the agencies will oversee AESL’s media strategy across both digital and traditional platforms, with a focus on strengthening the brand’s market presence and expanding its digital footprint. The partnership will combine data, technology, and creative execution to deliver more relevant and effective communication for students and parents.
PivotRoots will spearhead the brand’s digital and performance marketing efforts, including online campaigns, social media, influencer partnerships, and data-led optimization. Meanwhile, Arena Media will handle offline channels such as print, television, radio, cinema, and out-of-home advertising to ensure a unified brand presence across touchpoints.
The move comes as AESL looks to adopt a more integrated approach to media while expanding its reach across India. Havas Media Network said it will leverage its Converged.AI platform to create a full-funnel strategy aimed at improving engagement, conversion, and long-term brand growth.