Havas Play India has enabled Voltas to onboard Ranbir Kapoor and Neetu Kapoor as its first-ever brand ambassadors, marking a significant shift in the brand’s long-standing marketing approach.
For a legacy brand like Voltas, which has built decades of consumer trust without relying on celebrity endorsements, this move signals a strategic evolution towards building deeper emotional connections and enhancing cultural relevance. Havas Play worked closely with the brand throughout the process, supporting talent identification, evaluation and strategic inputs to shape the association.
The choice of Ranbir and Neetu Kapoor was driven by their strong multi-generational appeal, combining familiarity, credibility and contemporary relevance. The collaboration is designed to go beyond a single campaign, with a long-term narrative that can be extended across multiple consumer touchpoints.
Jayant Balan, Head – Room Air Conditioner Business at Voltas, described the endorsement as a defining moment in the brand’s journey, aimed at strengthening emotional connect while reinforcing category leadership. Pragya Bijalwan, Head of Marketing and Communications at Voltas, highlighted the importance of partnering with ambassadors who reflect trust and reliability, while acknowledging Havas Play’s role in the evaluation process.
Mohit Joshi noted that the partnership demonstrates how specialist capabilities within an integrated network can help brands unlock cultural relevance and accelerate growth. Uday Mohan, COO of Havas Media India & Havas Play, added that celebrity partnerships today must be insight-led and built for long-term value creation.
With this mandate, Havas Play continues to strengthen its positioning as a strategic partner for brands looking to leverage celebrities, entertainment and content ecosystems to drive impactful business outcomes.