Nationwide Fan Campaign to Bring Doraemon’s Undersea Adventure to Life Across India
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Mumbai, India; June 18, 2026: One of the world’s most beloved animated franchises is set to arrive in Indian theatres as TV Asahi and PVR INOX Pictures bring Doraemon the Movie: New Nobita and the Castle of the Undersea Devil to the big screen for audiences across the country. The film will release in cinemas across India on October 2, 2026, bringing an exciting underwater adventure of friendship, courage, and discovery to audiences nationwide. The film will release in Hindi, Tamil, and Telugu, allowing fans across multiple regions to experience the story in their local languages. The India release will also feature a nationwide fan engagement campaign led by Black White Orange (BWO).
This film is based on the original manga by FUJIKO F FUJIO, the legendary creator of the Doraemon series, whose beloved characters and imaginative storytelling have captivated generations of readers and viewers around the world.
The theatrical release is being led by TV Asahi and PVR INOX Pictures, India’s leading theatrical distribution studio, with Black White Orange (BWO, India’s leading licensing & brand consulting agency) leading the film’s fan engagement, consumer experience, and promotional activations, with strategic consulting and market advisory support from Happening 365 Synergies.
As part of nationwide Doraemon campaign rollout, the character will make its first public appearance at CORE, India’s pop culture festival organized by BWO, taking place on June 20 and 21, 2026 at the Jio World Convention Center, Mumbai. Visitors will be able to experience a special Doraemon zone featuring themed installations, interactive fan engagement activities, photo opportunities, and a Doraemon inflatable. The campaign will span school contact programmes, digital media, outdoor advertising, mall activations and immersive fan experiences, marking a significant and ambitious theatrical campaign for the franchise in India.
“We are honored to finally bring Doraemon to the big screen in India after 20 years. In this movie, Doraemon and his friends set off on a grand adventure in the deep ocean. We hope children across India—as well as those who grew up with Doraemon—will enjoy this special journey together with them.” said Maiko Sumida, Head of Animation Sales and Development, International Business Department, TV Asahi.
“Doraemon has enjoyed an incredibly special connection with Indian audiences for generations, and we are excited to bring this new theatrical adventure to fans across the country in a truly immersive way. From large-scale consumer engagement and unforgettable fan experiences to exciting retail extensions, our vision is to make this Doraemon release a grand event in India.” said Mitali Desai, COO & Co-founder, Black White Orange (BWO).
“Doraemon is a character that has transcended generations and holds a special place in the hearts of millions of Indian fans. At a time when the growing popularity of anime and Japanese storytelling continues to find passionate audiences across India, we are delighted to bring Doraemon the Movie: New Nobita and the Castle of the Undersea Devil to theatres across the country and create a shared big-screen experience for families, children, and longtime fans alike. This release further strengthens our commitment to bringing globally loved stories and iconic characters to Indian audiences through the theatrical experience.” said Kamal Gianchandani, CEO, PVR INOX Pictures.
Doraemon has been on television in India for many years and has built a large and loyal fanbase across generations. The upcoming theatrical release marks a long-awaited moment for fans who grew up watching the series on TV and will now have the opportunity to experience a Doraemon movie together on the big screen.
The release also marks another significant addition to PVR INOX Pictures’ growing portfolio of global family entertainment titles, reinforcing its focus on bringing iconic international brands and cinematic experiences to audiences across India.
In conjunction with the theatrical release, the official Instagram account “Doraemon Movie India” has been launched and will share updates and promotional content related to the film.
Doraemon Movie India Instagram https://www.instagram.com/doraemonmovie_india
ABOUT THE FILM
When Nobita and his friends can’t decide on where to go for their summer camping trip, they follow Doraemon’s suggestion and decide to camp in the middle of the ocean!
With the Secret Gadgets “Underwater Buggy” and “Adapting Ray,” they enjoy an undersea camping trip while encountering all kinds of sea creatures.
Their discovery of a sunken ship leads them to a mysterious young man named El. He is a “Sea Dweller” who lives in the vast undersea nation known as the “Mu Federation.”
But because the Sea Dwellers distrust “Ground Dwellers,” gaining their trust won’t be easy.
Just then, an urgent message arrives: “The Castle of the Undersea Devil… has awakened!”
What exactly is the “Castle of the Undersea Devil” that the Sea Dwellers fear so much?
Believing in one another, Nobita and his friends dive into a grand adventure and battle that will determine the fate of the Earth!
©Fujiko-Pro, Shogakukan, TV-Asahi, Shin-ei, and ADK 2026