OREO has officially launched its limited-edition OREO x BTS Korean Sweet Pancake Cookies in India with a fan-focused celebration in Mumbai featuring actor Tiger Shroff.
The launch follows weeks of anticipation among BTS fans after OREO announced its collaboration with the global music group. The limited-edition cookies have generated significant buzz across social media, with fan communities counting down to their arrival in India.
To mark the launch, OREO transformed the Mumbai venue into a South Korean-inspired night market, offering interactive experiences, product tastings, photo opportunities, and an Easter Egg Hunt based on the collaboration. Tiger Shroff joined creators, fans, and pop culture enthusiasts at the event.
Sharing his thoughts, Tiger Shroff said the event’s energy reflected the excitement surrounding the collaboration. He added that the Korean Sweet Pancake flavour, inspired by South Korea’s popular hotteok street food, combines flavour, fandom, and discovery while celebrating BTS’ global connection with its fans.
As part of the campaign, OREO has also invited fans to contribute messages for what it describes as the world’s largest love letter to BTS. Fans can participate by scanning the QR code available on the limited-edition cookie packs.
Celebrating BTS’ 13th anniversary, the cookies feature 13 unique embossments inspired by the band’s members, fan symbols, and hidden details. Three cookie designs can also be combined to reveal a secret message, adding an interactive element to the experience.
The limited-edition OREO x BTS Korean Sweet Pancake Cookies are now available across leading retail outlets and e-commerce platforms in India for a limited period.