Prime Video has expanded its regional entertainment offerings in India with the launch of JOJO as a new add-on subscription, giving Prime members access to a curated library of Gujarati-language content through the platform.
Available at an introductory price of ₹299 for the first year, the subscription offers a diverse catalogue of Gujarati films, original series, nataks, comedy specials, cultural programming and celebrity-led shows. The annual subscription will renew at ₹499 after the introductory period.
JOJO’s content library includes films such as Misri, Maharani, Jalso, Fakt Purusho Maate, 3 Ekka, Dear Father, Vanilla Ice Cream, Reva, Saiyar Mori Re and Ajab Raat Ni Gajab Vaat. Its Originals slate features titles including Love Station, Medal, Gadbad Gotalo, Har Ghadi Mauj and Rebound, alongside a collection of popular Gujarati nataks such as Gol Papdi, Hasta Raho Gamta Raho and Bhai Maro Bhaibandh.
Commenting on the launch, Gaurav Bhasin, Head – AVOD Business and Marketplace, India, said Prime Video’s add-on subscriptions have become an important distribution channel for streaming services, with the platform now offering more than 30 add-on subscriptions across multiple languages and genres. He added that the inclusion of JOJO further strengthens Prime Video’s regional content portfolio while providing customers with a seamless viewing experience.
Dhruvin Shah, Founder and CEO of JOJO, said the partnership marks an important step in taking premium Gujarati entertainment to audiences across India. He added that the collaboration aligns with JOJO’s vision of expanding the reach of Gujarati stories beyond geographical boundaries through high-quality regional content.
Prime Video said customers subscribing to add-on services benefit from a unified login and billing experience, personalised recommendations, a consolidated watchlist, offline downloads and access to premium content from multiple streaming services within a single platform.