Dentsu has announced the global expansion of its innovation initiative, Dentsu Lab. New Labs will open in London, Amsterdam, Warsaw, Mumbai, and Bengaluru, with more planned for 2025. Sven Huberts has been appointed President of Global Innovation & Experience and President of Dentsu Lab, alongside Naoki Tanaka as Chief Creative Officer. This expansion builds on the success of Dentsu Lab Tokyo, which has led various innovative projects since 2014.

The global network aims to innovate human experiences and will offer services in areas like Events, Sports, Gaming, Retail, AR, VR, AI, and IoT. Each Lab will have local leadership and will be integrated with Dentsu’s offices worldwide.

The launch was announced at the 2024 Cannes Lions International Festival of Creativity, highlighting the Lab’s work and vision for the future. Sven Huberts expressed excitement about the potential for innovation, while Naoki Tanaka emphasized the Lab’s role in solving societal challenges. Jean Lin, Global President of Global Practices at Dentsu, noted the importance of this expansion in continuing Dentsu’s tradition of innovation.

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