Hakuhodo Inc. has acquired a majority stake in Mumbai-based independent digital agency Auburn Digital Solutions through its wholly owned subsidiary, AdGlobal360 India.
The acquisition forms part of Hakuhodo’s global digital growth strategy and is aimed at strengthening its technology-enabled, data-driven marketing capabilities in India and other high-growth international markets.
Founded in 2013, Auburn Digital offers integrated digital marketing services spanning performance marketing, digital media, SEO, social media, creative production and technology solutions. The agency serves clients across India, the UAE and Singapore.
The partnership brings together Hakuhodo’s global marketing expertise, AdGlobal360’s digital transformation capabilities and Auburn’s regional digital strengths to deliver integrated marketing and technology solutions across the three markets.
Ashish K. Tripathi, Managing Director of Auburn Digital Solutions, described the partnership as a defining milestone for the agency, adding that Hakuhodo’s global legacy, people-first philosophy and innovation-led approach will support Auburn’s next phase of growth.
Harsh S. Kedia, CEO of Auburn Digital Solutions, said digital transformation, automation and artificial intelligence will play a critical role in the company’s future growth, and the partnership will help address increasing market demand.
Akihiko Imai, Director and Senior Corporate Officer at Hakuhodo Inc. and President of Hakuhodo International, said Auburn’s strong digital capabilities and understanding of evolving consumer behaviour align with the group’s vision. He added that the acquisition will strengthen Hakuhodo’s data-driven marketing offering while helping clients accelerate business growth through technology and consumer-centric solutions.