CaratLane has expanded its jewellery portfolio with the launch of a new Polki collection, accompanied by a campaign celebrating the timeless appeal of natural uncut diamonds.
The collection features more than 60 designs, including Meenakari-inspired creations, Talaf craftsmanship, contemporary classics and gemstone-studded pieces. Designed to blend heritage with modern aesthetics, the range aims to make traditional Polki jewellery more versatile and relevant for today’s consumers.
Unlike conventional diamonds that undergo cutting and polishing, Polki diamonds retain their natural, uncut form, giving each piece a distinctive character. CaratLane’s latest collection draws inspiration from this traditional craft while introducing designs suited for both special occasions and contemporary styling.
Commenting on the launch, Saumen Bhaumik, Managing Director, CaratLane, said Polki jewellery has long been admired for its authenticity and timeless beauty. He added that the new collection has been created for a generation that values heritage while seeking designs that seamlessly fit into modern lifestyles.
The collection is now available across select CaratLane stores as well as on the brand’s online platform.
With the launch, CaratLane continues to strengthen its presence in the premium jewellery segment by offering consumers a fresh interpretation of one of India’s most cherished jewellery traditions.