PUMA India has launched its latest campaign, ‘Good Things Come in Pairs’, celebrating Royal Challengers Bengaluru’s second consecutive IPL title following the team’s victory over Gujarat in the IPL 2026 final.
The campaign features cricket stars Virat Kohli, Rajat Patidar and Jacob Bethell carrying giant golden stars, symbolising the championship triumphs that have marked RCB’s recent success. The visual was released as celebrations unfolded across Bengaluru, resonating strongly with the franchise’s passionate fan base.
The tribute marks another milestone in PUMA India’s long-standing partnership with RCB, which has spanned more than five years. With back-to-back IPL titles and two Women’s Premier League championships, the franchise has cemented its place among the most successful and widely followed teams in Indian cricket.
As part of the celebrations, PUMA India has also introduced a limited-edition PUMA x RCB Champions Tee, available through select retail stores and the brand’s online platform, offering fans a chance to commemorate the achievement.
Throughout the season, PUMA India strengthened fan engagement through its #RCBEverywhere campaign, which expanded the franchise’s presence beyond cricket through collaborations with global football club AC Milan and sprinting legend Usain Bolt. The brand also continued to engage supporters through its dedicated RCB Instagram Broadcast Channel, offering exclusive content, merchandise launches, giveaways and behind-the-scenes access.
RCB today boasts one of the most engaged fan communities in global sport, with more than 42 million followers across social media platforms, including 24.4 million followers on Instagram. The franchise also remains the most searched IPL team on Google.
With another title added to its trophy cabinet, RCB’s success story continues to grow, while PUMA India remains committed to celebrating the team and its fans through culture-led campaigns and memorable brand experiences.