Coca-Cola India’s Fanta has solidified its position as the leader in the orange-flavored carbonated soft drink (CSD) category, holding over 50% market share. With strong double-digit growth over the past five years, Fanta resonates with young adults in India by blending nostalgia with a fresh, culturally relevant appeal. Available in nearly 2 million retail outlets, Fanta’s range spans from 200ml packs to 2.25L family sizes.
Vinay Nair, Vice President of Coca-Cola India, highlighted the brand’s success in combining flavour-led innovation with regional relevance and a digital-forward presence, which has helped connect with young consumers. Fanta’s playful spirit, exemplified during Holi celebrations, continues to drive its popularity.
The latest “Fanta Mangta” campaign, featuring Kartik Aaryan, taps into digital trends with a creator-driven approach, further strengthening Fanta’s connection with the younger generation. Fanta’s rise is a blend of cultural relevance, digital engagement, and a legacy of fun, making it a dominant player in India’s CSD market.