Maggi’s latest campaign celebrates meaningful moments of togetherness that spark conversations, laughter, and lasting memories, encouraging families to cherish these moments.

Rajat Jain, Director of the Foods Business at Nestlé India, commented on the campaign, saying, “The campaign addresses a pressing issue that resonates with many families today. Despite living under the same roof, family members often struggle to find moments of togetherness. MAGGI, a beloved brand for all family members, tackles this challenge by creating joyful and spontaneous moments of fun for the entire family in just two minutes. This is the central idea behind our campaign, ‘Rishte Maange, Bas Do Minute.’ We hope the campaign brings a smile to everyone’s face and further deepens MAGGI’s relationship with consumers.”

Conceptualized by McCann, the campaign features a 360-degree activation across TV, digital platforms, out-of-home (OOH) media, and consumer engagement through digital channels.

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