In a one of its kind campaign, Pedigree went ahead and created a dog orchestra with nothing other than the wagging of the tails of dogs. Created by BBDO Worldwide agency, this concept of never seen before music orchestra created with the wagging of a dog’s tail led to a symphony of music.

Many emotions and unusual wagging of tails by dogs created a series of music notes- high, low, fast and slow. Following the wagging of the tail which was controlled by stimulating the dogs created this masterpiece music piece which is one of the unique creations by Pedigree. Such fresh thoughts and concepts are always something to look forward to and bring delight in the minds of people as we wonder what next will be the innovation.

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