South Asia’s premier advertising and marketing festival, Goafest 2024, has announced its supporting partners for the 17th edition, scheduled from May 29th to 31st, 2024, at The Westin Mumbai, Powai Lake. Goafest continues to attract significant interest for curated integrations and brand engagement.

Leading the roster of partners are Snapchat as the ‘co-presenting’ partner, WhatsApp as the ‘technology partner’, and Hindustan Times as the ‘digital partner’. The festival’s popularity and scale have attracted 50 brands and platforms for various integrations.

Among the notable brands participating are Tata Motors, Mondelez, ITC Foods, Britannia, Guinness World Records, NoBroker, and MakeMyTrip. Platform partners include ShareChat, Sony Liv, Flipkart Ads, Amazon Ads, Spotify, MiQ, The Trade Desk, and Whisper Media. These partnerships reinforce Goafest 2024’s status as South Asia’s most sought-after creative festival.

Additionally, a wide array of broadcasters, publishers, and content studios have partnered with Goafest 2024. These include ABP News, Amar Ujala, Dainik Bhaskar, Dainik Jagran, Dangal TV, Disney Star, Eenadu, Femina, Flowers TV, Goldmines Telefilms, Malayala Manorama, Mathrubhumi, News18 Network, Radio City, Rajasthan Patrika, Sakal Media, Sakshi, Sri Adhikari Bros, Sun TV, The Hindu Group, TV9, Viacom18, Vijayavani, and Zee Media. Long-standing beverage partners PepsiCo, Kingfisher, and Pernod Ricard continue their support as well.

Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM South Asia, expressed gratitude for the partnerships: “We are delighted to have Snapchat as our co-presenting partner, WhatsApp as our technology partner, and Hindustan Times as our digital partner for Goafest this year. As South Asia’s largest creative fest, Goafest’s incredible significance continues to attract brands and advertisers, offering them an opportunity to deepen their engagement with the industry. We welcome and thank all our partners and look forward to successful long-term associations that celebrate creativity, foster knowledge, and thrive with adaptability.”

Drawing over 2,000 industry professionals annually, Goafest 2024 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). Over the past decade, Goafest has cemented its position as the definitive festival for the advertising and marketing industry.

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