Duroflex, a leading brand in the sleep solutions industry, is pleased to announce the appointment of Ullas Vijay as Chief Marketing Officer (CMO) and Sudhanshu Krishna as Chief Sales Officer (CSO) for Consumer Business. This strategic move aims to bolster Duroflex’s market presence.

Ullas Vijay, stepping in as CMO, will oversee Duroflex’s marketing efforts. With over 16 years of experience in managing brands across lifestyle, fashion, sports, and FMCG categories, Vijay has a proven track record of boosting market share and building robust brands. In his previous role as Head of Category & Communication at Bata India, he excelled in identifying market gaps, leveraging consumer insights, and ensuring product-brand alignment.

Expressing his enthusiasm about the new role, Vijay said, “I’m delighted to join Duroflex, a company renowned for its pioneering innovations in the sleep solutions industry for over six decades. I look forward to driving growth and strengthening our relationships with our customers. By focusing on innovation and enhancing customer experience at every touchpoint, I hope to make Duroflex the most loved sleep solutions brand.”

Sudhanshu Krishna, the new CSO, will lead the sales function for Duroflex’s consumer business. Previously, Krishna served as Vice President and CoE Head of Direct Sales at Eureka Forbes. With over 18 years of experience, he has successfully led several prominent brands. Krishna brings strategic thinking, analytical acumen, and a talent for driving organizational change, presenting an opportunity to optimize resources, refine sales processes, and enhance overall company performance.

Commenting on his new position, Krishna said, “I’m thrilled to join Duroflex, a brand committed to quality and innovation in the sleep solutions industry and highly trusted by its consumers. With Duroflex, I aim to set a standard for excellence in the industry through superior solutions. I look forward to building strong relationships with our channel partners and continuously improving our skills to deliver exceptional results and drive profitable business growth.”

Sridhar Balakrishnan, Group CEO of Duroflex, stated, “We are glad to welcome Ullas Vijay and Sudhanshu Krishna to the company’s leadership team. Their combined experience will be instrumental in further driving the growth and success of the organization. We are excited to onboard these leaders who will steer Duroflex to become the top sleep solutions provider in India by enhancing our market position and value to the consumers as well as stakeholders.”

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