Flipkart Eyes Beauty Market With Premium Push & Shoppable Videos
Flipkart is focusing on premium beauty products and shoppable videos to attract Gen Z consumers and increase sales. They are using video commerce and influencer engagement to reach a wider…
MC Donald’s Serves Up History With It’s New Ancient Mosaic Ad In Rome
McDonald's has unveiled a faux ancient Roman mosaic in Rome's Galleria Alberto Sordi as part of its marketing efforts to promote its brand. The mosaic, titled 'Enjoy the Classics', made…
Andrew Warren appointed interim CFO at Paramount Global as Naveen Chopra exits
Paramount Global announced the departure of CFO Naveen Chopra, who is leaving to pursue other opportunities. Andrew Warren, a former CFO of Discovery Communications and current Strategic Advisor to Paramount’s…
Kalyani Srivastava Appointed Chief Business Officer At Creativeland Asia
Kalyani Srivastava has taken on a new role as Chief Business Officer at Creativeland Asia. She made the announcement through her LinkedIn post. Before this, she was with Ogilvy as…
Tencent Games Joins ‘Playing For The Planet’ To Support Green Gaming
Tencent Games has officially joined the ‘Playing for the Planet’ Alliance, a global green movement led by the UN Environment Programme. This powerful step shows Tencent’s mission to go eco-friendly…
Hashtag Orange names Ankush Bhandarkar Media Director in Mumbai.
Hashtag Orange has appointed Ankush Bhandarkar as Media Director at its Mumbai office, reinforcing its focus on data-driven media and regional expansion. With over a decade of experience at agencies…
ThinkROI wins digital programmatic mandate for Hamilton Sciences’ personal care brands.
ThinkROI has secured the digital programmatic mandate for Hamilton Sciences’ key personal care brands, including Denver, ENVY, Vanesa, and Pour Home. The mandate covers strategy, media planning, execution, and performance…
WPP CEO Mark Read to step down in late 2025 after seven years.
WPP CEO Mark Read will step down on December 31, 2025, after over 30 years with the company and seven years as CEO. He believes it’s the right time for…
Cyril Amarchand Mangaldas names Mihir Rale Partner & Co-Head of Digital | TMT.
Cyril Amarchand Mangaldas has appointed Mihir Rale as Partner and Co-Head of its Digital | TMT practice. Based in Mumbai, Mihir brings over 23 years of experience in M&A, legal…
PepsiCo India extends Tidy Trails initiative to more cities.
PepsiCo India, in partnership with The Social Lab (TSL), has expanded its plastic circularity initiative, Tidy Trails, to New Delhi’s Chandni Chowk and Pune’s FC College Road, while also strengthening…
Paramount ends 20-year WPP partnership, appoints Publicis amid merger talks.
Paramount has ended its two-decade-long media partnership with WPP, selecting Publicis as its new media agency without a formal review. The shift comes as Paramount prepares for a potential $8…
Max Level bags PR mandate for Riot Games in India & South Asia.
Max Level, a gamer-led marketing and PR agency, has secured the public relations mandate for Riot Games in India and South Asia. The agency will handle communication strategy, campaign amplification,…
TVS Motor appoints Sudarshan Venu as Chairman, effective August 25.
TVS Motor has announced Sudarshan Venu as its new Chairman and Managing Director, effective August 25, 2025, following unanimous board approval. Current Chairman Sir Ralf Speth will step down after…
Robert Morgan Bids Farewell to Clemenger Group After 46 Years of Leadership
Robert Morgan, a towering figure in the Australasian advertising industry, is stepping down from his role as Executive Chairman of Clemenger Group after an extraordinary 46-year tenure. Joining Clemenger BBDO…
Rugby Premier League Announces GMR as the Title Partner for Season 1
Mumbai, 6th June, 2025: The inaugural edition of the Rugby Premier League proudly welcomes one of India’s largest conglomerates, GMR Group, as the Title Partner for this first-of-its-kind league in…
Fox Corporation appoints Puja Vohra as CMO and EVP of Ad Sales.
Fox Corporation has named Puja Vohra as its new Chief Marketing Officer and Executive Vice President of Advertising Sales. In this role, she will oversee the advertising sales marketing efforts…
Team Pumpkin Wins Digital Mandate for MamyPoko Pants Bangladesh
Integrated marketing agency Team Pumpkin has secured the digital mandate for MamyPoko Pants in Bangladesh, further expanding its footprint in the South Asian market. This strategic win positions Team Pumpkin…
Siddhartha Jain Appointed as Chief Network Officer at BharatPe
BharatPe has announced the appointment of Siddhartha Jain as its new Chief Network Officer, marking a strategic move to strengthen its leadership team. Siddhartha brings with him over 21 years…
Vaseline unveils ‘Screen Block’ skincare for gamers in Asia.
Vaseline, in collaboration with Ogilvy Singapore and Canada, has launched Screen Block, a rebranded SPF 50+ sunscreen designed to protect gamers in Asia from harmful blue light exposure. Debuting in…
AI in Advertising – Superpower for Growth or the Industry’s Slow Poison?
AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? Let’s call it what it is – AI is not the industry’s slow poison. If anything,…
Havas acquires Enverta Digital to boost North American CX.
Havas has acquired Toronto-based Enverta Digital to strengthen its customer experience (CX) and digital transformation services in North America. Enverta, known for its CRM expertise and work with platforms like…
Citi names Tooba Modassir CHRO for India and Subcontinent.
Citi has named Tooba Modassir as Chief Human Resources Officer (CHRO) for India, Bangladesh, and Sri Lanka, overseeing HR strategy for over 34,000 employees. She also takes on the role…
SW Network Secures Digital Mandate for FUJIFILM Instax™ India
New Delhi, 5th June 2025 – SW Network has been awarded the digital, social, and growth marketing mandate for FUJIFILM’s Instax™ in India. The agency, through its growth marketing arm…
Leapfrog Network: Alawadhi exits, Gokul named Co-Founder & CRO.
Chirag Alawadhi has stepped down as Co-Founder and CEO of The Leapfrog Network (TLF) after three years, shifting focus from agency operations to building content ecosystems and offering strategic consulting.…
Kalpan Desai named CHRO of Atrangii and Ullu OTT.
OTT platforms Atrangii and Ullu have appointed Kalpan Desai as their new Chief Human Resources Officer (CHRO). With nearly 20 years of cross-industry HR experience, Kalpan previously served as VP…
Bisleri and Apparel Group partner to expand in ME & Africa.
Bisleri International has announced a strategic partnership with Dubai-based retail giant Apparel Group to manufacture, market, and distribute its beverage portfolio across the Middle East and Africa, starting with a…
Fixderma names Aakriti Jain Head of PR & Marketing.
Fixderma, a leading dermatologist-recommended skincare brand, has appointed Aakriti Jain as its new Head of PR & Marketing Communications. With over 13 years of experience in brand storytelling and media…
Reckitt partners with PHFI to boost public health initiatives.
Reckitt has joined hands with the Public Health Foundation of India (PHFI) to strengthen health, hygiene, sanitation, and life skills education programs across India. This collaboration combines Reckitt’s expertise in…
HSBC Mutual Fund rolls out ‘RetireToMore’ campaign.
HSBC Mutual Fund has launched RetireToMore, a new investor education campaign encouraging Indians to view retirement as a new beginning filled with life, passion, and freedom. Backed by data from…
CCI clears Omnicom’s acquisition of IPG.
The Competition Commission of India (CCI) has approved the $30 billion merger between U.S.-based advertising giants Omnicom Group Inc. and Interpublic Group of Companies, Inc. (IPG). The deal will create…