TikTok’s global ad revenue to exceed $30B in 2025 despite US ban uncertainty.
WARC Media’s latest Platform Insights report highlights TikTok’s growing influence on advertising, consumption, and performance, despite uncertainty over a potential US ban. Key takeaways: Despite regulatory concerns, TikTok remains a…
Tanishq celebrates women’s individuality with ‘Her Choice.’
This Women’s Day, Tanishq launches ‘Her Choice’, a thought-provoking campaign that redefines empowerment as the freedom to choose, free from societal expectations. Conceptualized by Autumn Grey, the film follows a…
Sony India names Karan Aujla as audio products brand ambassador.
Sony India has named music sensation Karan Aujla as the brand ambassador for its audio category, strengthening its commitment to premium sound experiences. The partnership launches with a multi-platform campaign…
Gujarat Titans name playR as Official Merchandise Partner.
Gujarat Titans have partnered with global sports brand playR as their exclusive official merchandise partner from the 2025 IPL season. playR will produce and distribute official match jerseys, replica jerseys,…
Luminous promotes gender parity with #WomenInEnergy and Inclusion Month.
Luminous Power Technologies continues its commitment to empowering women in the energy sector by releasing the third film in its award-winning #WomenInEnergy campaign on International Women’s Day. The 2023 campaign,…
Google removes 180+ apps from Play Store for ad fraud.
Google has removed over 180 Android apps from the Play Store following an investigation into a large-scale ad fraud scheme. Discovered by Integral Ad Science (IAS), the fraud involved shell…
PR Professionals wins PR mandate for Texmaco Rail.
PR Professionals (PRP) has secured the public relations mandate for Texmaco Rail & Engineering Ltd., a key player in India’s railway and infrastructure sector. This partnership aims to enhance Texmaco’s…
MINI names Jung von Matt as global creative agency.
MINI has named Jung von Matt as its lead creative agency for international campaigns, with operations led from London and Zurich. The agency won the account after a competitive pitch,…
DESI TRILL names Ruth Mohinani Head of Operations, India.
DESI TRILL, the global movement reshaping South Asian music and culture, has named Ruth Mohinani as its Head of Operations in India. With 17+ years of experience across TV, music,…
Ogilvy appoints Tim LeGallo as Chief Production Officer, North America.
Ogilvy has promoted Tim LeGallo to Chief Production Officer, North America, a newly created role. LeGallo will work closely with Chief Creative Officer Rafael Rizuto to integrate talent and resources,…
Flipkart elevates spiritual experience with “Line Sevak” at Maha Kumbh.
Flipkart, India’s homegrown e-commerce platform, launched the compassionate ‘Line Sevak’ initiative at the Maha Kumbh Mela, one of the world’s largest spiritual gatherings. The initiative aimed to enhance the experience…
FITPASS & Noise unveil innovative fitness bundle.
Noise and FITPASS have launched the Noise x FITPASS Bundle, an industry-first fitness-tech collaboration that combines smartwatches with premium fitness memberships. Priced at ₹1,999, the bundle includes a bestselling Noise…
FCB India secures creative mandate for Dulcoflex.
FCB India has won the creative mandate for Dulcoflex, a leading brand in digestive health, following a multi-agency pitch. The agency will drive integrated marketing campaigns to strengthen Dulcoflex’s position…
Garnier Black Naturals partners with MS Dhoni and Sakshi Dhoni.
Garnier Black Naturals partners with MS Dhoni and Sakshi Singh Dhoni for a new campaign celebrating trust in hair color. The playful TVC showcases the couple’s chemistry as they endorse…
Schindler India renews digital mandate with HOWL Digital.
HOWL Digital has extended its digital marketing mandate with Schindler India, marking the fourth year of their partnership. The renewed collaboration focuses on digital transformation, PR, customer retention, and relationship…
Chique Studio appoints Malaika Arora as brand face.
Chique Studio, a premium women’s wear brand, names fashion icon Malaika Arora as its new face. Known for her elegance and confidence, she aligns with Chique’s vision of empowering women…
Adani Ports film highlights seamless connectivity’s impact on lives.
Adani Group’s latest film, Journey of Dreams, continues its Hum Karke Dikhate Hain series, showcasing the transformative power of Adani Ports. The film highlights how seamless connectivity and world-class logistics…
Sony Music Publishing extends exclusive global deal with Tips Music.
Tips Music Ltd and Sony Music Publishing have expanded their global partnership, adding YouTube (excluding India) for international publishing of Tips Music’s extensive catalog. This renewal emphasizes promoting Bollywood soundtracks…
Prada is close to acquiring Versace for €1.5 billion.
Prada is nearing a €1.5 billion acquisition of Versace from Capri Holdings, with the deal potentially finalizing by March. The due diligence process has raised no major concerns, speeding up…
Satyajit Sengupta joins HT Media as Executive Director – Revenue.
Satyajit Sengupta is set to join Hindustan Times Media Ltd. as Executive Director – Revenue, reporting to Samudra Bhattacharya, CEO of the Print Business Unit. With extensive experience in media…
My11Circle teams up with JioStar as TATA IPL digital co-presenting partner.
My11Circle has joined JioStar as a Co-Presenting Partner for the digital streaming of TATA IPL 2025. Already an official associate partner, My11Circle is in its second year of a five-year…
Mahindra Lifespaces introduces ‘Home of Positive Energy’ as its brand idea.
Mahindra Lifespaces has launched its new brand philosophy, ‘Home of Positive Energy’, emphasizing well-being through thoughtful design, natural light, and green spaces. The initiative includes a digital video commercial (DVC)…
Maneesh Mishra appointed CPO & CMO at Bandhan Life Insurance.
Bandhan Life Insurance has appointed Maneesh Mishra as Chief Product and Marketing Officer. With over 23 years of experience in product development, sales strategy, and bancassurance, he previously held leadership…
Venkata Gavaskar Dontha joins NP Digital India as Head of Digital Operations.
NP Digital India has appointed Venkata Gavaskar Dontha as Head of Digital Operations. With 17 years of experience in performance marketing, Venkata will focus on client retention, revenue growth, and…
Britannia Good Day unveils ‘HEADLINES’ campaign to strengthen its chai bond.
Britannia Good Day has launched the “HEADLINES” campaign to strengthen its connection with chai, using a unique visual concept that excludes the product itself. Created by Talented.Agency, the campaign highlights…
PV Sindhu teams up with Himalaya Muskaan to promote cleft care in India.
Himalaya Wellness Company’s Muskaan initiative, which provides free cleft lip surgeries in India, has partnered with badminton champion PV Sindhu to raise awareness and ensure more children receive life-changing treatment.…
SoCheers names Prasant Vyas as Head of People Growth & Culture.
SoCheers, an independent digital-first creative agency, has appointed Prashant Vyas as Head of People Growth & Culture, based in their Mumbai office. With over 15 years of HR experience, Vyas…
Myntra Unveils Star-Studded Campaign for Myntra Birthday Blast
Myntra has launched a new campaign for Myntra Birthday Blast, featuring two ad films with celebrities like Anu Malik, Maheep Kapoor, Abbas-Mastan, Usha Uthup, Kusha Kapila, Chunky Panday, and more.…
Ogilvy Melbourne Names Ant Simmons ECD
Ogilvy Melbourne has appointed Ant Simmons as Executive Creative Director, following Hilary Badger’s departure to Leo Australia. Simmons, who joined in late 2023 as Group Creative Director, was promoted for…
Astrum Expands in Mumbai, Names Nalini Neha City Head
Reputation management firm Astrum has appointed Nalini Neha to lead its Mumbai operations, reinforcing its presence in India’s financial capital. With 15+ years of PR experience, Neha specializes in storytelling…