EssenceMediacom, GroupM’s newest media agency, has appointed Vivek Das as the new Managing Partner and MFG (Google) Lead for India and Southeast Asia.

Vivek succeeds Vinish Mathews, who is now the Chief Strategy Officer at Mindshare. With over twenty-one years of experience in digital and integrated marketing, Vivek has held significant positions at WPP and Omnicom Media Group, managing high-profile clients such as Airtel, Nokia, Ford, Disney Star, PepsiCo, and Hindustan Unilever. In his most recent role at GroupM’s Mindshare, he led the consulting, data, analytics, and technology practice, earning numerous accolades.

Beyond his professional achievements, Vivek mentors early-stage founders and advocates for diversity, equity, and inclusion (DEI).

Navin Khemka, CEO of EssenceMediacom – South Asia, commented, “Vivek joins us at a transformative time as we collaborate with Google in India. His extensive experience will drive exceptional breakthroughs and accelerate growth for continued success. I also extend my gratitude to Vinish for his excellent performance and wish him success in his new role.”

Vivek Das expressed, “I am thrilled to join EssenceMediacom and partner with Google in their journey, especially during this exciting time of rapid marketing evolution at the intersection of culture and technology. With a strong team in place, I look forward to driving breakthrough work that delivers significant business outcomes.”

Vivek will drive Google’s growth initiatives from EssenceMediacom’s Delhi office.

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