Leo Burnett India, a part of Publicis Groupe India, has enhanced its senior leadership team by appointing Anirban Roy as its chief strategy officer. Roy will report directly to Amitesh Rao, CEO of Leo Burnett – South Asia. This appointment comes in light of the agency’s continued growth and success in the Indian market.

Amitesh Rao, CEO of Leo Burnett – South Asia, remarks, “Anirban’s appointment marks a significant milestone for the agency, bringing cohesive strategic leadership to Leo Burnett, which will play a pivotal role in our growth aspirations. With his wealth of experience, strong leadership skills, and unwavering commitment to excellence, Anirban will not only benefit our existing brand partners but also drive our plans for new business growth. With our diverse portfolio of brands coupled with his expertise, I am confident that we will set high standards for the future.”

Rajdeepak Das, Chief Creative Officer of Publicis Groupe – South Asia and Chairman of Leo Burnett – South Asia, adds, “What distinguishes Leo Burnett India is our approach to creativity, deeply rooted in people and purpose. Anirban’s appointment underscores our dedication to our strategic approach to creativity. I extend a warm welcome to Anirban into the Leo Burnett family.”

Expressing his thoughts on his new role, Anirban Roy states, “Leo Burnett is an exceptional brand that has consistently nurtured top-tier talent, creative momentum, and earned a reputation for producing award-winning work that drives market impact. These factors, along with the outstanding leadership team and impressive client roster, drew me to Leo Burnett. I am excited to collaborate and unlock fame and growth for the brands we serve.”

Roy is recognized for his ability to challenge the status quo and guide brands with a focus on simplicity and impact. With 21 years of experience working with renowned organizations such as Ogilvy, McCann, and most recently Wieden & Kennedy, where he served as Head of Strategy for India, Roy brings a wealth of expertise to his new role. Throughout his career, he has successfully led strategies for brands including Amazon, Maggi, Jio 5G, Titan, BMW, Yum Foods, Coke, Sprite, and Bingo! among others. His insights have been featured in publications such as WARC, Economic Times, and The Drum, and his work has garnered awards at prestigious events including Effies, Cannes, AMEs, and D&AD.

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