Asian Paints launches Sonic Identity with The Quick Style.
Asian Paints has launched a new sonic identity in collaboration with the popular dance troupe, The Quick Style. Known for their viral dance moves, The Quick Style brings the brand’s…
Canara HSBC Life Insurance launches campaign for customized financial solutions.
Canara HSBC Life Insurance has launched a new brand campaign aimed at modern consumers seeking innovative financial solutions. Starring actor Varun Sharma, the campaign uses humor and relatable scenarios to…
Pantaloons teams up with Sahiba Bali to launch the ‘Groovin’ Collection’.
Pantaloons, one of India’s top fashion brands, has teamed up with Sahiba Bali for their latest collection, ‘Groovin’. Known for her vibrant personality and youthful style, Sahiba perfectly captures the…
Mahindra marks Kisan Diwas with its “Thank You Kisan” campaign.
Mahindra Tractors, India’s leading tractor brand, celebrated Kisan Diwas with a digital film honoring the contributions of Indian farmers. Building on last year’s campaign, “Did you thank the farmer?”, Mahindra…
#EmpowerWithKalArm: Changing lives with accessible bionics
Makers Hive, creator of KalArm®—India’s first and one of the world’s most affordable bionic hands—has launched the #EmpowerWithKalArm campaign, which is resonating deeply with audiences nationwide. The campaign’s short film…
Sad Panda goes viral in Flipkart’s Android Advantage campaign.
Flipkart’s Sad Panda campaign for Android Advantage has become a viral sensation, especially among Gen Z. The campaign features a playful metaphor where a man transforms into a panda, symbolizing…
Philips Domestic Appliances India CMO on why the air fryer is the coolest device of 2024.
In the last six months, air fryers have become increasingly popular, with many people, including colleagues and friends of the author, owning one. According to Amazon India, sales of air…
Shahid Kapoor teams up with Bisleri for #DrinkItUp campaign.
Bisleri International launched its #DRINKITUP sports campaign featuring Bollywood star Shahid Kapoor and prominent football players. The campaign highlights the importance of hydration in sports and promotes the excitement of…
Bandhan Mutual Fund’s films inspire investors to pursue their dreams.
Bandhan Mutual Fund launched the next phase of its “Badhte Raho” campaign, shifting from celebrating life’s simple moments to encouraging bold action in the present. The campaign promotes moving from…
Uber launches #SafetyNeverStops 360° marketing campaign.
Uber has launched its new campaign, #SafetyNeverStops, to raise awareness about the safety challenges women face while using transportation. The campaign features stand-up comedians Shreeja Chaturvedi, Shreya Priyam Roy, and…
JSW Paints launches ‘Room of Hope’ campaign.
JSW Paints has launched a new digital campaign, ‘Room of Hope’, created by TBWAIndia. The film showcases the transformation of an orphanage’s lifeless room into a vibrant, welcoming homestay, symbolizing…
Flipkart launches ‘End of Season Sale’ with new TVC aimed at Gen Z.
Flipkart has launched its ‘End of Season Sale’ (EOSS) starting December 7, 2024, featuring over 10 lakh styles from various brands and sellers. The week-long event will include updates to…
Hyatt India launches F&B campaign celebrating culinary excellence.
Hyatt India has launched an innovative Food and Beverage (F&B) campaign to strengthen its leadership in the country’s luxury culinary scene. The campaign aligns with Hyatt’s core value of caring…
Taneira’s “For Beautiful Beginnings” honors brides across India.
Taneira’s latest campaign, ‘For Beautiful Beginnings’, celebrates the emotional journey of brides across India as they transition from their childhood home to a new life. Featuring Mrunal Thakur, the campaign…
Spinz unveils “Special Occasion Ka Special Powder” TVC for BB Face Talc.
Spinz, the skincare brand from CavinKare, launches its new TVC campaign for Spinz BB Face Talc, emphasizing that special moments deserve perfection. Titled “Special Occasion Ka Special Powder,” the campaign…
Libas showcases bridal elegance in #SajDhajKe with Avneet Kaur.
Libas, a leading women’s fashion brand in India, has launched its festive campaign #SajDhajKe, featuring Bollywood actress Avneet Kaur. With the wedding season in full swing, the collection combines traditional…
Aditya Birla Sun Life Insurance unveils 3D ad for #BoodheHokeKyaBanoge.
Aditya Birla Sun Life Insurance (ABSLI) has launched a 3D anamorphic advertisement in Mumbai as part of its #BoodheHokeKyaBanoge campaign. Located opposite Priyadarshini Office, the ad uses advanced visual technology…
ixigo Trains signs Rohit Sharma as brand ambassador.
ixigo has appointed cricket star Rohit Sharma as the brand ambassador for its trains app. The partnership aims to expand ixigo’s reach and enhance its position as the go-to app…
Bisleri Vedica launches ‘The Journey Home’: A tribute to Himalayan purity.
Bisleri Vedica, a premium beverage by Bisleri International, has launched ‘Vedica, The Journey Home’, a visually stunning and emotionally powerful film that takes viewers to the source of its Himalayan…
MicroMitti’s “Sky High Investments” OOH campaign launches at Indore Airport.
MicroMitti, a real estate investment leader, has launched its “Sky High Investments” campaign at Devi Ahilyabai Holkar Airport in Indore, marking its first venture into OOH marketing. In partnership with…
CANTABIL unveils video for its new winter wear collection.
CANTABIL Retail India Ltd. has launched its Autumn-Winter 2024 collection, offering stylish and versatile winter wear for families. The brand has also released a video showcasing the collection, highlighting its…
Swiggy Teams Up with India’s Got Latent Contestants for Fun New Campaign.
Swiggy has launched a new ad campaign featuring contestants from the viral YouTube show India’s Got Latent, highlighting its 10-minute meal and beverage delivery service, Bolt. The campaign, live on…
Pidilite unveils a humorous campaign for Roff Tile Adhesives.
Pidilite Industries launched a new ad campaign for Roff, its tile and stone adhesive brand. The campaign highlights the importance of using high-quality adhesives like Roff to ensure durability and…
ZEE launches ‘Dilfluencers’ campaign featuring Jackie Shroff.
ZEE has launched its new campaign, ‘Dilfluencers’, featuring Bollywood star Jackie Shroff. The campaign highlights ZEE’s iconic TV characters as trusted, emotional influencers who connect with viewers far beyond social…
Shilpa Shetty becomes Nutrela’s brand ambassador to promote healthy living.
Nutrela has appointed Bollywood actress and wellness advocate Shilpa Shetty as its new brand ambassador. Known for its high-quality soya products, Nutrela offers a variety of Soya Nuggets, chunks, mini…
Aditya Birla Sun Life Insurance launches ‘Boodhe Hoke Kya Banoge’.
Aditya Birla Sun Life Insurance (ABSLI) has launched its new brand campaign, ‘Boodhe Hoke Kya Banoge’, aimed at encouraging people to rethink their retirement planning. The campaign highlights the growing…
Britannia Pure Magic & The Womb unveil 12 Zodiac-themed campaign.
Britannia has launched Pure Magic Choco Stars, a new chocolate cream cookie that redefines cream-filled treats with its innovative open-cream design. Unlike traditional sandwich biscuits, the Choco Stars feature a…
BigBasket’s outdoor campaign blends life lessons with toys.
BigBasket, India’s largest online grocery platform, has entered the quick commerce space by offering toys and games for delivery within 10 minutes, alongside its usual grocery items. To celebrate Children’s…
HSBC Mutual Fund launches “Naye Nazariye Ki Udaan,” a digital film on the importance of early financial planning.
On the occasion of Children’s Day, HSBC Mutual fund has unveiled “Naye Nazariye Ki Udaan”, an interesting digital film that aims to raise awareness about the significance of early financial…
Anushka Sharma launches Myntra Beauty’s “Let Your Beauty Shine” campaign.
As the wedding season kicks off, Myntra has partnered with Bollywood star Anushka Sharma to launch a new campaign showcasing six stunning makeup looks for every wedding occasion. The campaign…