boAt x Blinkit drop Mother’s Day PSA starring Satish Ray.
This Mother’s Day, boAt and Blinkit have launched a witty PSA campaign featuring Satish Ray, urging Gen Z to go beyond Instagram tributes and actually gift their moms something meaningful.…
Domino’s Greece ‘wrecks pizzas’ to promote delivery driver safety.
Domino’s Greece’s ‘Crashed Pizzas’ campaign sends a clear message: driver safety is more important than fast or flawless deliveries. By showcasing wrecked pizzas, the campaign reflects a shift from the…
Sun Pharma launches new India campaign: ‘Touching 1,000 Lives Every Minute’.
Sun Pharma, India’s largest pharmaceutical company, has launched a new brand campaign titled ‘Touching 1,000 Lives Every Minute’, highlighting its global healthcare impact and daily reach through 1,000 prescriptions per…
InCred Group launches ‘Ask InCred’ campaign with Shreyas Iyer as brand ambassador.
InCred has launched a new content-driven brand campaign titled ‘Ask InCred’, featuring cricketer Shreyas Iyer as its brand ambassador. Aimed at promoting financial literacy, the campaign includes videos and podcasts…
Beyond Moms: GIVA Celebrates All Guiding Lights This Mother’s Day
GIVA, the fine jewellery brand, launched its “GIVA for Every Mother” campaign, celebrating all mother figures through a special collection and emotional digital storytelling. This Mother’s Day, the brand encourages…
Swiggy Instamart’s Mother’s Day ad urges you to “add yourself to the cart.”
Swiggy Instamart’s new Mother’s Day campaign takes a playful turn by suggesting the best gift is you. In the ad, a woman taps an “add yourself to cart” option and…
Parle aims to make ‘Parle Marie’ a household name.
Parle Products is intensifying efforts to make “Parle Marie” a recognized name, not just another generic Marie biscuit. Building on its “Naam Toh Suna Hoga” brand campaign, Parle launched a…
CaratLane’s new film encourages men to stop postponing proposals.
CaratLane has launched The Nudge, the second film in its ongoing proposal campaign, urging men to stop delaying commitment. Conceptualised by BBH India, the film highlights how a gentle push…
PharmEasy marks TV comeback with diagnostics campaign, promises ‘On-Time or FREE’ lab test
PharmEasy, one of India’s leading digital healthcare platforms, has launched a new campaign marking its return to television after three-years. With its signature brand jingle—“PharmEasy, PharmEasy…Take It Easy”—making a comeback,…
How American Tourister got Siddhant Chaturvedi to sing, not sell.
To engage Gen Z in a skip-happy, ad-fatigued world, American Tourister has launched a music-driven campaign, ‘Everyone’s In’, featuring Ananya Panday and Siddhant Chaturvedi. Rather than a traditional ad, the…
Flipkart’s SASA LELE Is Twice as Bizarre Bizarre
An unapologetic earworm earworm and visuals so strange that you can’t look away, or stop humming humming. Flipkart and FCB Kinnect have teamed up teamed up to drop a summer…
Alcon Introduces PRECISION1 Contact Lenses in India with a new launch campaign
Alcon, a global leader in eye care, has launched a new campaign ‘Switch to PRECISION1’ to introduce its next-generation daily disposable contact lenses, designed for all-day comfort. The advertising campaign,…
Creamier, dreamier, and proudly Indian — meet the new Laughing Cow!
Britannia The Laughing Cow is elevating cheese indulgence with a refreshed range, offering creamier taste, smoother texture, and superior quality. Now made locally at a new facility in Ranjangaon, Maharashtra,…
Škoda Auto India unveils ‘Škoda Superstars’ campaign.
Celebrating 130 years globally and 25 years in India, Škoda Auto India has launched the ‘Škoda Superstars’ campaign, highlighting passion, perseverance, and achievement. Featuring Ranveer Singh as the brand’s first-ever…
Pepsi’s new David Beckham campaign highlights the power of personal choice.
Pepsi has unveiled a new global campaign under its “Thirsty For More” platform, featuring David Beckham and centered around the message: “If you love it, it’s never a waste.” The…
Coca-Cola makes jump scares fun in new Coke Zero ad.
Coca-Cola’s #JustAddCokeZero campaign has launched a new ad featuring Tiger Shroff, where a jump scare is humorously paused when the female lead runs out of Coke Zero. The monster breaks…
Canara Bank Launches ‘Safe Hai, Toh Sahi Hai’ Campaign to Reinforce Fixed Deposit Security
Canara Bank has unveiled its latest campaign, Safe Hai, Toh Sahi Hai, highlighting the importance of financial security in an era of evolving investment choices. The campaign takes a no-nonsense…
India relaunches BHIM with a user-focused ad campaign.
As part of its ongoing #PaisonKiKadar campaign, BHIM—India’s own digital payments app—made a powerful comeback with a people-first print innovation. Ditching the typical launch event, BHIM used a creative newspaper…
“Too Yumm! & FCB Kinnect’s edible cheer campaign hits home with cricket fans.”
Snack brand Too Yumm!, in partnership with FCB Kinnect, launched an innovative “Too Yumm! To Cheer” campaign during India’s cricket tournament. The campaign introduced 100% edible cheer signs made of…
Mahindra Tractors launches ‘Ashwamedh’ as part of its ‘Rag Rag Laal Hai’ campaign.
Mahindra Tractors has launched ‘Ashwamedh,’ a key initiative under its nationwide ‘Rag Rag Laal Hai’ campaign, celebrating 40 years of leadership in India’s tractor industry. Flagged off from Mahindra’s Nagpur…
Anurag Kashyap & Kapil Sharma’s banter spices up Sprite’s new ad.
Sprite has launched the latest edition of its ‘Joke in a Bottle’ (JIAB) campaign, featuring a witty and entertaining ad starring comedian Kapil Sharma and filmmaker Anurag Kashyap. The ad…
Britannia 50-50 launches Season 2 of 4th Umpire for Fans.
Britannia 5050 returns with Season 2 of its popular 4th Umpire campaign, celebrating India’s love for cricket by turning everyday fans into decision-makers. Now hosted on the new platform 5050Cricket.in,…
TBWA\India and JSW Paints unveil ‘Rangon Ka Khel 2.0’ for IPL 2025.
JSW Paints has launched ‘Rangon Ka Khel 2.0’, its vibrant new campaign for IPL 2025, celebrating the spirit of cricket through colours, unity, and emotion. Featuring an energetic anthem and…
The Ad Club launches new ABBY Awards campaign.
The Advertising Club has launched its new campaign for the ABBY Awards Powered by One Show 2025, blending Bollywood flair with advertising creativity. Inspired by iconic film dialogues, the campaign…
Lakmē’s new campaign tests its sunscreen with a lie detector.
Lakmē’s new campaign, rolling out across Instagram, YouTube, and OTT platforms, highlights the authenticity of its Sun Expert SPF 50 through an IN VIVO test conducted at an independent clinical…
KFC India teams up with CarryMinati for new cult collab.
KFC India has partnered with YouTuber CarryMinati (Ajey Nagar) to launch a co-created menu item—Saucy Popcorn. This spicy, tangy twist on KFC’s classic Chicken Popcorn features Nashville sauce and comes…
RCB makes Kannada lessons sweeter with a jilebi twist.
Royal Challengers Bengaluru (RCB) has launched a unique cultural campaign inspired by the visual similarity between Kannada script and the swirled shape of a jilebi. In collaboration with agency Talented,…
SportsBaazi rolls out new campaign featuring Robin Uthappa
SportsBaazi, India’s top sports trading platform, has launched a new campaign titled “Ye Dil. Dimag. Data Ka Game Hai”, featuring World Cup winner and motivational speaker Robin Uthappa. The initiative,…
V-Guard launches romantic summer campaign: “Beat the heat, Ignite the love.”
V-Guard Industries has launched its latest summer campaign, “Hum, Tum Aur V-Guard”, showcasing how love can thrive even in the heat. Through four short films featuring a young couple, the…
HDFC MF rolls out new ‘Zindagi Ke Liye SIP’ campaign.
HDFC Asset Management has unveiled a fresh wave of its ‘Zindagi Ke Liye SIP’ campaign, aimed at educating and inspiring hesitant investors. The campaign creatively compares daily life efforts—like emotional,…