Too Faced India has unveiled its latest campaign for the Born This Way Super Coverage Multi-Use Sculpting Concealer, featuring actress Sahher Bambba.
The campaign highlights the concealer’s natural, skin-like finish and versatility across different makeup routines. The campaign film features Bambba in a series of beauty close-ups and a complexion transformation, incorporating the product into her everyday makeup routine.
The film showcases the concealer’s multiple applications, including concealing, brightening, sculpting and highlighting, while emphasising a naturally perfected complexion.
Commenting on the association, Sahher Bambba said the campaign reflects her belief that makeup should enhance rather than change one’s appearance. She added that the Born This Way Super Coverage Multi-Use Sculpting Concealer offers the look of flawless skin while maintaining a lightweight and natural feel.
The concealer is formulated with Coconut Water, Alpine Rose and Hyaluronic Acid. According to Too Faced, it provides full coverage with a lightweight, skin-like finish and offers up to 12 hours of wear.
Its 4-in-1 formula can be used to conceal imperfections, contour, highlight and retouch. The product is also described as hydrating, crease-resistant, non-comedogenic and photo-friendly, with no flashback. It can be layered either over or under makeup.