Zydus Lifesciences Limited has extended its #LiverKiSuno campaign through an influencer-led digital initiative scripted and produced by TheSmallBigIdea (TSBI), featuring actors Vivek Dahiya and Sana Makbul.
The initiative takes the campaign’s message to digital audiences through relatable, everyday storytelling, making liver health more accessible and engaging for consumers.
The original #LiverKiSuno campaign introduced the concept of hidden “villains” affecting liver health, featuring actor Ashish Vidyarthi. The campaign highlighted excess body weight, diabetes and high triglycerides as key risk factors that can silently affect liver health, encouraging people to recognise these risks and take timely action.
Building on this narrative, TSBI partnered with Vivek Dahiya and Sana Makbul, whose association with fitness, wellness and healthy living aligns with the campaign’s message. Through social-first content inspired by everyday situations, the influencers highlight how common health conditions can become hidden adversaries to liver health.
The initiative aims to take the conversation beyond awareness by encouraging audiences to identify potential risk factors and pay greater attention to their liver health.
The campaign’s message is summed up by the line: “Villains ko pehchano. Apne Liver Ki Suno.”
The initiative is being amplified across social platforms through content featuring both influencers, alongside posts from Zydus Lifesciences, TheSmallBigIdea and members of the campaign team.
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