Prasenjit Basu has been appointed Head – Marketing & Corporate Communications at Voltas Limited, taking on a broader leadership mandate across the company’s marketing and corporate communication functions.
Basu moves into the role from Voltas Beko, where he served as Head of Marketing, Product & Ecommerce. Prior to that, he was associated with Voltas Limited as Senior General Manager – Marketing.
In his new role, Basu will bring together his experience across marketing, brand building, product strategy, e-commerce and business development to strengthen Voltas’ marketing and corporate communication initiatives.
Basu is a marketing and business strategist with experience spanning consumer durables, retail, FMCG and media. Over the course of his career, he has held roles across a diverse set of organisations, including TEN Sports Network, Videocon Consumer Durables, Reliance Digital Retail, LG Electronics, Burson-Marsteller – Genesis PR, DLF Universal and Kodak.
His return to Voltas Limited comes with experience across both brand and business functions, positioning him to contribute to the company’s marketing and communication agenda as it continues to strengthen its presence in the consumer durables market.