Sony Pictures Networks India’s (SPNI) latest entertainment property, ‘Family Full House with Rohit Sharma’, has made a strong debut across Sony Entertainment Television and Sony LIV, recording the biggest-ever launch day for a non-fiction property on Sony LIV following its premiere on September 19.
The show also generated significant social media momentum, trending at #1 worldwide on X through Saturday evening. The response comes as audiences get to see Rohit Sharma in a new entertainment-focused role beyond his career on the cricket field.
The premiere highlighted Rohit’s humour, spontaneity and easy chemistry with the show’s guests. His candid reactions and quick wit became key talking points among viewers, offering audiences a more informal side of the cricketer.
Based on the globally successful Family Feud format and produced by Fremantle, Family Full House with Rohit Sharma combines family entertainment with audience participation and shared viewing. The property has also attracted multiple brand partners, with advertisers using SPNI’s television and digital ecosystem for contextual integrations within the show.
Speaking about the premiere, Nachiket Pantvaidya, Chief Content Officer – SET, Sony Marathi and Sony LIV, SPNI, said the response demonstrated the audience connection with Rohit Sharma and the show’s format. He added that the launch across Sony LIV, television and social media marked an important beginning for the new property.
Family Full House with Rohit Sharma airs every Saturday and Sunday at 9:30 PM on Sony Entertainment Television and streams simultaneously on Sony LIV.