Bark Out Loud by Vivaldis has partnered with actress and pet parent Kalki Koechlin for its latest campaign, ‘Effortlessly Premium’, highlighting the importance of complete and premium nutrition for pets. The campaign is built around the idea that while people often follow detailed health and wellness routines, providing quality nutrition to pets can be much simpler. Featuring Kalki with her pet Bruno, the film uses their contrasting routines to bring the idea to life.
The film follows Kalki as she goes through her wellness routine, including nutritious food, gym workouts, yoga and pickleball. Bruno, meanwhile, keeps things much simpler, enjoying a meal of Bark Out Loud Salmon & Turkey before getting on with his day. The contrast reinforces the campaign’s central message that premium pet nutrition does not need to be complicated and can become an effortless part of everyday pet care.
According to Kunal Khanna, CEO, Bark Out Loud by Vivaldis, the brand aims to help pet parents make nutritional choices they can trust, drawing on Vivaldis’ experience in animal healthcare and veterinary expertise. Devika Khanna, Business Head, Bark Out Loud by Vivaldis, added that the campaign demonstrates how premium nutrition can fit naturally into everyday feeding routines without making pet care feel complicated.
The campaign also reflects the changing role of pets in Indian households, with pet parents increasingly paying attention to their pets’ nutrition, health and overall wellbeing. By featuring Kalki and Bruno in an everyday setting, Bark Out Loud aims to make premium pet nutrition feel more relatable and accessible.
The ‘Effortlessly Premium’ campaign is currently live across Instagram, Facebook and YouTube, with Kalki and Bruno at the centre of the brand’s latest communication.