Bisleri International has announced a strategic partnership with Dubai-based retail giant Apparel Group to manufacture, market, and distribute its beverage portfolio across the Middle East and Africa, starting with a UAE launch in 2025.
With a 50+ year legacy, Bisleri offers a wide range of products including its flagship packaged water, premium Vedica spring water, and various aerated drinks. The brand already has a presence in the UAE and aims to tap into the region’s growth potential and large Indian diaspora.
Apparel Group, operating 2,300+ stores across 14 countries, brings strong market insight and retail expertise to the collaboration. The alliance marks a major step in Bisleri’s global expansion and Apparel Group’s diversification into the beverage sector.