Titan Raga has unveiled its latest watch collection, ‘Paris, with Love,’ accompanied by a new campaign featuring brand ambassador Alia Bhatt. Built around the thought ‘True Love Begins With Me,’ the campaign celebrates self-love, individuality and confidence, reimagining Paris not as a destination for romance with another person, but as a symbol of a woman’s relationship with herself.
The campaign positions the modern Raga woman as someone who embraces her individuality and defines her own journey. Through Alia Bhatt, the brand highlights the idea that the most meaningful relationship is the one a woman nurtures with herself.
Commenting on the launch, Aparna Ravi, Marketing Head – Watches at Titan Company Ltd., said every Raga collection begins with an understanding of the evolving aspirations of today’s woman. She added that the ‘Paris, with Love’ collection reinterprets romance through a lens of confidence, elegance and personal expression while bringing global design inspiration to Indian consumers.
Inspired by two of Paris’ most iconic symbols—the flowing Seine River and the vibrant Moulin Rouge—the collection comprises three distinctive timepieces: River’s Whisper, Ripples of Desire and Scarlet’s Secret. Each watch reflects different facets of the city’s romance through intricate craftsmanship, fluid silhouettes and premium detailing.
Crafted using 316L surgical-grade stainless steel, the collection features mother-of-pearl marquetry dials, ripple-textured finishes, sapphire crystal glass, rhodium-plated cubic zirconia settings and finely engineered butterfly clasps, blending luxury watchmaking with jewellery-inspired aesthetics.
Designed to transition effortlessly across occasions, the collection complements both contemporary and traditional wardrobes, making it suitable for workwear, celebrations and evening occasions alike.
The River’s Whisper is priced at ₹55,495, Ripples of Desire at ₹53,495, and Scarlet’s Secret at ₹41,995. The ‘Paris, with Love’ collection is now available across Titan stores and on the brand’s official website.