Sony Pictures Networks India (SPNI) has partnered with Google India to integrate Google Gemini into the upcoming season of Kaun Banega Crorepati (KBC), marking a first-of-its-kind collaboration that brings generative AI into one of India’s most iconic television quiz shows.
As part of the partnership, Google Gemini will serve as an interactive knowledge companion across Sony Entertainment Television and Sony LIV, supporting viewers throughout their KBC journey. From helping audiences understand the registration process to assisting aspirants in preparing their general knowledge, Gemini will be seamlessly woven into the show’s overall experience.
The collaboration also extends beyond the television screen. Through the Google Gemini app, users will be able to access guidance on KBC registration, eligibility criteria and preparation tips. Google also plans to introduce interactive challenges designed to help users strengthen their knowledge across a wide range of subjects.
Commenting on the partnership, Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India, said KBC has spent over two decades inspiring audiences through the power of knowledge. He added that integrating Google Gemini’s AI capabilities into the franchise introduces a new layer of innovation while creating more engaging experiences for viewers.
Kanika Kalra, Director, Marketing, Google India, said Kaun Banega Crorepati has long been synonymous with learning and curiosity in India. She noted that the collaboration aims to make Google Gemini an interactive knowledge companion for millions of households, enabling audiences to explore new topics, prepare more effectively and continue their learning journey through AI.
The partnership reflects the growing convergence of artificial intelligence and entertainment, with both companies aiming to make learning more interactive, accessible and engaging for audiences across the country.
The new season of Kaun Banega Crorepati will air on Sony Entertainment Television and stream on Sony LIV, with registrations now open through Google Gemini.